Episode 14
Evan Carmichael | How To Start A 6 Figure Consulting Business
Evan Carmichael is the man for thought leaders trying to grow on YouTube! This call turns into a personal coaching call on how to start a YouTube consulting business!
Check Out Evan’s Group!: https://links.wearevideomakers.com/Movement-Makers
My Free 30-minute YouTube Podcast Training: http://gift.wearevideomakers.com
My Video Podcast Studio Setup: https://links.wearevideomakers.com/YouTube-Setup-Amazon
Connect With Me:
LinkedIn: https://www.linkedin.com/in/zachmitchem/
LinkedIn Newsletter: https://www.linkedin.com/newsletters/branding-with-video-6959731598208507904/
Apple Podcast: https://links.wearevideomakers.com/branding-with-video-podcast
Amazon Live: Http://WeAreVideoMakers.Live
#youtubepodcast #videopodcast #brandingwithvideopodcast #GetViewsOnYoutube #WeAreVideoMakers #podcasts
Transcript
If you're actually going after somebody, think about what you wanna be great
Speaker:at, Like, ideally, if you wanna get paid and actually do a great job, you
Speaker:want somebody who already is a personal brand who just sucks at YouTube and
Speaker:they have kicked ass in their business and their podcast and booking guests.
Speaker:, they're just missing this one piece that you happen to be a ninja at.
Speaker:And that's how we focus on welcome back to the branding of video podcast, where we
Speaker:help you to grow your podcast on YouTube, scale your business and make an impact.
Speaker:We have Evan Carmichael coming on today.
Speaker:If you're in the thought leadership space, you're trying to grow your
Speaker:audience as a thought leader, Evan's somebody that needs to be on your radar.
Speaker:Evan's new book is out, it's called Momentum.
Speaker:There's some incredible stuff in here.
Speaker:And he wrote this book in, like he said, two months or something crazy.
Speaker:So he's written several books.
Speaker:What, Well, I'm a big fan of getting people results, so it always starts with
Speaker:like, what are you trying to accomplish?
Speaker:Yeah.
Speaker:And then we reverse engineer what the strategy should be.
Speaker:So, At the end of the day, and this is hopefully valuable exercise,
Speaker:you know, in using you, Zach, as an example we can bring value to your
Speaker:audience and anybody watching too.
Speaker:And just, you know, before we dive in too, just shadow to you, I love the
Speaker:vibe, the energy the video that you did on me a month ago or two was awesome.
Speaker:Reached out.
Speaker:The level of care and intention and detail that you take into researching
Speaker:somebody before kind of having them come on is is awesome, is
Speaker:refreshing, and so I'm super excited.
Speaker:I'm early to come to this show cause I'm so excited to hang out with you.
Speaker:Cool.
Speaker:So if we're using it as an example, right, perfect.
Speaker:Zach's trying to grow his YouTube channel.
Speaker:Well, why, what ultimately, what are you trying to sell?
Speaker:What's the business that you wanna be doing outside of YouTube?
Speaker:I'd love to have a one hour coaching call Monday through Friday with those that
Speaker:are, you know, want to grow their YouTube, want to do thought leadership business.
Speaker:And so taking your advice, creating now coaching calls to put up
Speaker:that are 45 minutes to an hour.
Speaker:Amazing dude.
Speaker:I love it.
Speaker:So the first thing to think about then is if you wanna sell coaching
Speaker:services, we need to be thinking who's gonna be the right candidate?
Speaker:Who would be able to afford what you do?
Speaker:Yeah.
Speaker:Is there a niche?
Speaker:Is there, it's like thought leaders, Is that what you wanna hone in on?
Speaker:I've worked with a couple of channels, 300,000 subscribers on YouTube and that's
Speaker:what they did and I enjoyed that the most.
Speaker:Doing a lot of businesses that are creating content and not seeing results.
Speaker:It's kind of who I wanna work with cuz they're marketing instead of creating
Speaker:organic content that, that's providing value to bring those clients in.
Speaker:Things like that.
Speaker:Yeah.
Speaker:This is amazing . I'm so excited.
Speaker:Okay.
Speaker:So for any business, there's always gonna be a bunch of experts
Speaker:already out in the market, right?
Speaker:Yeah.
Speaker:And you're relatively new channel, you know, like, I haven't heard about
Speaker:you until a month or two ago or when you reached out or when you made that
Speaker:video and was like, I like this guy.
Speaker:I like his vibe.
Speaker:But you know, in the world of YouTube experts and consultants,
Speaker:I've never heard of you.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And it's cool.
Speaker:So you're breaking onto the scene.
Speaker:Awesome.
Speaker:And there's others who've been around, you know, for a long time.
Speaker:Yeah.
Speaker:Doing coaching their own businesses.
Speaker:They scaled and grown.
Speaker:I mean, my first two collabs of all time were Dare Leaves and
Speaker:Tim Schmoyer and I love them.
Speaker:And they're like the OGs of YouTube.
Speaker:Yeah.
Speaker:So you have two paths and you know, Zach has two paths, but
Speaker:everybody watching is trying to do something similar, has two paths.
Speaker:You either go generic and you're another YouTube consultant , and
Speaker:you take, you know, five years or a decade to build your brand.
Speaker:Yeah.
Speaker:And you slowly start to win and you're generic and you get
Speaker:clients and it's a slow path up.
Speaker:And it's awesome.
Speaker:The second one is you go sniper, hyper targeted.
Speaker:Like I'm, I am kick ass at this.
Speaker:Yeah.
Speaker:And this is who I help.
Speaker:And so, If it's thought leaders, cool.
Speaker:It could be thought leaders if it's you know, you had a, I saw a show you
Speaker:made on on YouTube podcast, Right?
Speaker:So like if Yeah.
Speaker:If you're gonna be the guy Yeah.
Speaker:To take people who are podcasting over to YouTube, and that's what your kick at.
Speaker:Then you start to build that reputation as that guy if you're trying to,
Speaker:if you wanna help entrepreneurs or local businesses sell their thing.
Speaker:Cool.
Speaker:Like, now how do I generate, how do I use YouTube to help me generate
Speaker:business for a local business?
Speaker:Right.
Speaker:I have, I own the largest salsa dancing school in Canada.
Speaker:Right.
Speaker:That's awesome.
Speaker:Could, what was someone like me hire you to help me drive
Speaker:business into my local business?
Speaker:Cuz I don't care about somebody from New York watching my video.
Speaker:I'm trying to get people in Toronto to watch my video.
Speaker:Right.
Speaker:Can you be the guy for eCommerce where I'm selling a bunch of products to the world?
Speaker:Can you be the guy for books?
Speaker:And then you're talking to authors, Right.
Speaker:And helping them sell, you know, you've got your copy there too.
Speaker:Right.
Speaker:But it's like, all of those are options and the problem with trying to be
Speaker:everything is then you're nothing.
Speaker:Yeah.
Speaker:You're not a sniper at anything.
Speaker:And then you get lumped in with everybody else and those the everybody
Speaker:else, those people are ahead of you.
Speaker:Yeah.
Speaker:And they've done more and they're probably better than you at this point.
Speaker:At that thing.
Speaker:Yeah.
Speaker:Cool.
Speaker:And that's not a, that's not a, that's not a slap.
Speaker:That's like, Hey, honest assessment where we're at.
Speaker:But for you to get kick ass at any of those things, you could do that
Speaker:in a relatively short amount of time.
Speaker:And then even if you're generic, YouTube knowledge may not be
Speaker:the best compared to others.
Speaker:You could be the best at this one thing and then start charging
Speaker:premium for all of your services.
Speaker:Yeah.
Speaker:So all of those could work.
Speaker:The best one is like, what do you actually feel the most connected to?
Speaker:Not necessarily what's worked so far.
Speaker:Okay.
Speaker:Because you may not have the biggest track record of things to say, Wow, that
Speaker:was, this has worked, but more, Yeah.
Speaker:Like where do you wanna go?
Speaker:Because who needs to be on YouTube?
Speaker:Everybody.
Speaker:Yeah.
Speaker:Right.
Speaker:Like, who doesn't need to be on?
Speaker:So who then do you want to go and help the most?
Speaker:And then dedicate yourself to studying and learning, because with
Speaker:your learning style and how you dive in on things, It's impressive.
Speaker:I love it.
Speaker:Like it separates you already.
Speaker:I don't know you that well and already is like, Oh I love this guy Zach
Speaker:Right?
Speaker:Appreciate you could apply that to any industry and then relatively
Speaker:quickly become the expert and not just like you saying you're the
Speaker:expert but actually recognized as.
Speaker:The expert because you're gonna dive in and do the research and understand and
Speaker:have the examples and the case studies and the strategies where nobody else would.
Speaker:Yeah.
Speaker:So with all that being said, maybe I give you a little bit of time to think Yeah.
Speaker:You know, where do you wanna apply YouTube to?
Speaker:What niche industry?
Speaker:I think so I was sniped in on YouTube podcasting.
Speaker:I thought it was maybe too narrow and I didn't know quite who to direct to.
Speaker:Cuz thinking back like, the channel that I worked with that similar to
Speaker:you, we took their assets from 4,500 month to 12 K month, doubled their
Speaker:subscriber rate like in four months.
Speaker:Like, it was really fun.
Speaker:I had a lot of, I think it was fun cuz we got a lot of results fast
Speaker:cuz I was just having fun with it.
Speaker:But as far as.
Speaker:Who I work with and what kind of content I create.
Speaker:I love the video podcasting.
Speaker:Like I, I think it's YouTube is now has podcasts.
Speaker:LinkedIn is bringing them Twitter, like all of them are bringing video podcasts.
Speaker:And so if I can be the video podcast guy and be early on that, I'd much
Speaker:rather do that than try to compete with Darrell Eves or Tim Ware . Think any
Speaker:of the people that have been doing it long cause I can't compete with them.
Speaker:Like Edge can't.
Speaker:So, Well you can't yet, that's all.
Speaker:Yeah.
Speaker:You know, like you can't yet just ahead of you reputation client's history,
Speaker:but it's not that you can't Yeah.
Speaker:So that's just like, that's the longer term path that maybe you're
Speaker:the guy for all of, maybe you're the one hosting all the YouTube events
Speaker:and speaking on stage and all that.
Speaker:But in the short run it's like we're building a long term brand where maybe
Speaker:you are the face of YouTube for the world.
Speaker:Cool.
Speaker:Let's work towards that.
Speaker:And like in the next 12 months, let's get you paid.
Speaker:Yeah.
Speaker:So that you're making money from it.
Speaker:Because most people.
Speaker:In trying to build that big brand, then they end up going broke because it,
Speaker:you know, you have bills, the pay, you gotta sustainable bill team, et cetera.
Speaker:Yeah.
Speaker:Okay, so you have two options.
Speaker:The easiest one is, Find people who already have a kick ass podcast.
Speaker:Do you listen to podcasts yourself?
Speaker:. Yep.
Speaker:Okay.
Speaker:Cuz I don't, cuz I I'm a visual learner.
Speaker:Okay.
Speaker:I hate audio, so I listen, I'm on a whole bunch of podcasts, but yeah.
Speaker:I hate audio.
Speaker:So the fact I can see you now like helps cuz otherwise it'd be really be closing
Speaker:my eyes and really trying to listen.
Speaker:Alright.
Speaker:So I appreciate this is video.
Speaker:Yeah.
Speaker:You find a list of all the podcasts out there that are of a certain
Speaker:size, you know, that they have a budget that they're doing well.
Speaker:It's not some startup podcast.
Speaker:Okay.
Speaker:Because for anybody to be able to afford you to come in,
Speaker:they have to be making money.
Speaker:Yeah.
Speaker:Right.
Speaker:Or if you're gonna take a bet on them in their growth, you can take a few wild
Speaker:shots if you want, but you wanna, and anybody, you're starting your business,
Speaker:you wanna start getting paid for the thing that you're helping them with.
Speaker:So the easiest path is people who already have a podcast, who are hopefully
Speaker:filming video and get them onto YouTube.
Speaker:And if not, then help them.
Speaker:Get onto YouTube.
Speaker:Okay.
Speaker:Help them get their set up and get their camera and film so that they
Speaker:have a big audience already and have just completely neglected YouTube.
Speaker:Okay.
Speaker:And there's lots of those people who have sizable podcasts.
Speaker:Yeah.
Speaker:Who've never gone to YouTube.
Speaker:They don't know how the, all the details, yada yada.
Speaker:Yeah.
Speaker:And you take a, you take either a fee for service or if you really believe in
Speaker:them, you take a piece of the channel.
Speaker:Okay.
Speaker:That anything like the sense revenue, you're taking a cut and anything on
Speaker:top, you're gonna help them promote their newsletter, their products or
Speaker:services, their coaching, their books, they're speaking tours, their on and on.
Speaker:But you take a cut so that there's a, there's an unlimited upside on you
Speaker:instead of just going in and saying, Hey, I charge 500 bucks an hour or
Speaker:whatever you're gonna charge Yeah.
Speaker:To do it.
Speaker:Okay.
Speaker:The second path is to go in and find people who already have podcasts
Speaker:and who are already doing it.
Speaker:and do it better.
Speaker:Okay.
Speaker:And tell them, Hey, what you guys are doing, this is not.
Speaker:And here's why.
Speaker:Okay?
Speaker:And I did a deep dive, and here's what you should do to make it better.
Speaker:Okay?
Speaker:And that may mean they fire maybe they're doing all themselves and like
Speaker:they want somebody else to do it.
Speaker:Maybe they have somebody internal who's doing it, but they're also managing a
Speaker:million other things, and they'd rather give it to somebody who's an expert at it,
Speaker:or they have some other agency or someone else like you who's called themselves
Speaker:a YouTube expert, but doesn't know what they're doing compared to you, who's the
Speaker:YouTube podcast expert, and they hire you to come in and replace that person, okay?
Speaker:You have to be better than, you know, whoever is currently doing it
Speaker:and have a, you know, high degree of You know, success with it.
Speaker:Okay.
Speaker:But that's definitely a model.
Speaker:You know, who wants to start a podcast?
Speaker:Tons of people.
Speaker:Yeah.
Speaker:But we don't wanna target the early stage people because
Speaker:they won't pay you anything.
Speaker:Yeah.
Speaker:And it'll take so long for them to get going before it turns into something.
Speaker:It's a people on the rise who again, ideally have a big podcast audience,
Speaker:but maybe not as much on video, or they're just making so many
Speaker:mistakes on video and you help them do that and you become that guy.
Speaker:Okay.
Speaker:Like that.
Speaker:Like that a lot.
Speaker:I think that's actually how I got my first couple of clients
Speaker:for YouTube consult things.
Speaker:I just use some tools, said, Hey, here's your scores, here's
Speaker:how we gonna improve 'em.
Speaker:Thought that came to mind is maybe do like a limb video for some of these people
Speaker:and say, Hey, here's a couple of tips.
Speaker:Hopefully this is helpful.
Speaker:Love to hop on a call.
Speaker:Is that strategy.
Speaker:So I partnered with and invested into there.
Speaker:There's two entrepreneurs who Who I love when I ended up partnering with their
Speaker:business where they have 75% and I have 25%, and I help make introductions to
Speaker:thought leaders and entrepreneurs and help coach and guide them in their business.
Speaker:And they're both mid to high six figure businesses now.
Speaker:And it's all basically exactly that.
Speaker:Okay.
Speaker:And Jeremy was the first one.
Speaker:He was a grocery store clerk, hated his job working minimum wage.
Speaker:Yeah.
Speaker:And I said, Okay.
Speaker:He offered to come.
Speaker:Mow my lawn and walk my dog and just wanted to be around, right?
Speaker:Yeah.
Speaker:And I said, I don't need someone to mow my lawn.
Speaker:You know, at the time I lived in the condo, I had no lawn . But
Speaker:how about I teach you YouTube?
Speaker:Yeah.
Speaker:And all, a lot of my friends need help and I don't wanna be the guy doing
Speaker:YouTube consulting, so I'll teach you how to do it and then you go off and
Speaker:do it and we'll split the business.
Speaker:You keep 75% and that became the deal now was like mid six figure business full up
Speaker:on clients, Doesn't want anymore business, like at 25 years old or something.
Speaker:Yeah.
Speaker:And the model became partly was me making introductions for him.
Speaker:So that helped, but also it was just come up with three big
Speaker:ideas that you could help this.
Speaker:And say, Hey, I'm Zach.
Speaker:I'm reaching out.
Speaker:I saw your YouTube channel.
Speaker:I've got three big ideas on how you can grow to X.
Speaker:Like what's the subscriber count that they need to get to?
Speaker:You know, if they're at 20,000, they wanna hit 50.
Speaker:If they're 51 a hundred.
Speaker:If they're at a hundred, they wanna hit two 50, right?
Speaker:Yeah.
Speaker:Something reasonable.
Speaker:Okay?
Speaker:I love to hop on a quick 20 minute call to share with you some of the ideas.
Speaker:Okay?
Speaker:And then you hop on a call and you blow them away with value.
Speaker:Like what are the three big ideas?
Speaker:And it's easy to get overwhelmed.
Speaker:It's easy.
Speaker:Sorry.
Speaker:It's easy to overwhelm them with all the things we could do.
Speaker:It's like keep it business talk, not tech talk.
Speaker:Cuz if they understood the tech, they wouldn't be talking
Speaker:to you in the first place.
Speaker:Yeah.
Speaker:So business results, okay?
Speaker:And what are the top three things that they need to focus on?
Speaker:And then, you know, you can help them with it or take it for free and run with it.
Speaker:Like this will really help you.
Speaker:I love your content.
Speaker:I wanna see you grow.
Speaker:Run with these three things.
Speaker:I can help you with it or do it internally and take all these
Speaker:ideas and just go with them.
Speaker:And that became the model of how Jeremy and then Drew both built
Speaker:mid six figure business and now they don't wanna grow anymore.
Speaker:Like, they don't wanna build a million dollar plus agent.
Speaker:Like they're happy with their, you know, them and a couple assistants overseas
Speaker:and now they've live in a good life.
Speaker:It's like, great.
Speaker:Now who do I send people to?
Speaker:Yeah.
Speaker:But that's definitely a workable model.
Speaker:Okay.
Speaker:And so then it changes your content.
Speaker:Like if that's what you wanna do, you may not even need to make any videos.
Speaker:Like, Okay, Jeremy makes no videos.
Speaker:Drew makes no videos.
Speaker:They have no YouTube channel, they don't have a sales page, a landing, nothing.
Speaker:It's just direct.
Speaker:It's just sales.
Speaker:It's just outreach when people hopping on calls and doing it.
Speaker:Okay.
Speaker:If you wanted to have some kind of inbound stuff coming to you, then it
Speaker:switches the focus of your content.
Speaker:Because now we're not talking about, So some of your content with
Speaker:respect is like all over the place.
Speaker:Yes.
Speaker:Inside of like, YouTube winning, right?
Speaker:Yep.
Speaker:Cool.
Speaker:Now as like on your banner, it says, We are video makers.
Speaker:Position yourself as the expert in your field.
Speaker:YouTube podcast and camera microphones, personal branding.
Speaker:Right.
Speaker:If you're actually going after somebody, like think about
Speaker:what you wanna be great at.
Speaker:Ok.
Speaker:Do you wanna be great at the person at being the personal branding guy?
Speaker:No.
Speaker:I need to remove that one.
Speaker:Right.
Speaker:And it's cool.
Speaker:And like ideally if you wanna get paid and actually do a great job, you want somebody
Speaker:who already is a personal brand Yeah.
Speaker:Who just sucks at YouTube.
Speaker:Yep.
Speaker:And they have kicked ass in their business and their podcast and booking
Speaker:guests and all of the stuff that goes into making a podcast work.
Speaker:, they're just missing this one piece that you happen to be a ninja at.
Speaker:And that's how we focus on, So, you know, latest video that I see on the channel
Speaker:is like YouTube podcast studio in a bag.
Speaker:That's not our target audience.
Speaker:No.
Speaker:It's not like if you have to teach people how to create a podcast,
Speaker:they're not the people who are gonna be hiring you and paying you big dollars
Speaker:to come and solve their problem.
Speaker:Right?
Speaker:Yeah.
Speaker:So there's nothing wrong with having some content that then like serves
Speaker:the community and serves the world.
Speaker:And if you said I want to be the guy who.
Speaker:Everybody then launches their own podcast and I wanna sell a $49 course that's
Speaker:gonna serve everybody in the world.
Speaker:It's a different model if you wanna come in and sell coaching services,
Speaker:which is a much better short term plan to make serious dollars in trying
Speaker:to sell a, you know, $49 course.
Speaker:It starts to shift the content direction because you come across your brand right
Speaker:now as it is, like on this day, comes across as you're the beginner podcast guy.
Speaker:Yeah.
Speaker:And I don't, Or even like the beginner YouTube kind of podcast guy.
Speaker:If I'm a professional podcaster and I have a kick ass podcast that's doing well.
Speaker:, I don't need you to tell me what microphone to use.
Speaker:Yeah.
Speaker:Hopefully.
Speaker:Right?
Speaker:Like if you, if I have to tell, if you have to tell me what
Speaker:microphone to use, there's a problem if I'm a podcaster, Right.
Speaker:Without all with like, love and respect to you and what you're building and creating.
Speaker:Yeah.
Speaker:So it switches the direction.
Speaker:Of the content so that you can start attracting the right people to hire you.
Speaker:I never wanted to build an agency doing this, so I end up helping a
Speaker:lot of my friends in the business and I'd just give business to Jeremy
Speaker:and Drew when they want to grow.
Speaker:Yeah.
Speaker:But if I wanted to, that's what I would do.
Speaker:Like, I met Tom Bilio, I think I may have mentioned this.
Speaker:In the conversation with you earlier, but Tom Bilio, who started Impact
Speaker:Theory, I met him the first time because I did a review of his YouTube
Speaker:channel and I said, Here's all the things that's wrong with Tom Billy's
Speaker:YouTube channel in a loving way, but in a like direct, like, Hey, if I ran Tom
Speaker:Billy's channel, here's what I would do.
Speaker:I'd fix this and this and this.
Speaker:And the point is to make anybody look bad, like, Oh Tom, you
Speaker:suck like you're a billionaire.
Speaker:How come you're doing this?
Speaker:You know?
Speaker:Yeah.
Speaker:Cause that's entertaining and that can get a lot of views, but you're not
Speaker:gonna get a lot of clients from it.
Speaker:Right?
Speaker:Yeah.
Speaker:And it may not just be ethically aligned with who you wanna be and you know, Yeah.
Speaker:The nice guy vibes, the least that I get from you in every interaction I've
Speaker:had with you he watched that video.
Speaker:And he left the comment thanking me, and that's the number one comment
Speaker:still on the video right now that led to a relationship with Tom.
Speaker:Yeah.
Speaker:So if I'm you and I wanna be getting coaching clients, I would
Speaker:be doing a regular breakdown.
Speaker:So instead of doing breakdowns of like the latest microphone gear podcast in a box
Speaker:or what lighting to use, et cetera, Yeah.
Speaker:I'd be doing breakdowns of people's YouTube channels.
Speaker:Okay.
Speaker:Who are thought leaders who have podcasts?
Speaker:Not who are trying to do Minecraft videos or slime channels, or
Speaker:Princess Dress up or LinkedIn.
Speaker:Right?
Speaker:Does that count what LinkedIn lives?
Speaker:I see a lot of those where they don't have a podcast, where
Speaker:they do have a LinkedIn live.
Speaker:It's a potential niche.
Speaker:Okay.
Speaker:You just have to think, does this person, is there, are they an ideal client?
Speaker:Does this person have a budget to hire?
Speaker:If they're not willing to spend, what, I don't know what your entry point
Speaker:is, $2,000 a month to work with you.
Speaker:You're not coming in for a hundred bucks a month to work with, right?
Speaker:No, but it may not be 20,000 a month.
Speaker:So what's the number that you start to come in?
Speaker:You know?
Speaker:Okay, Jeremy and Drew both started at 2,500 a month.
Speaker:Okay.
Speaker:To come in, right?
Speaker:So yeah, as a starting point.
Speaker:And then it goes up, there's on services and whatever else
Speaker:that you're gonna be selling.
Speaker:So does somebody who's doing LinkedIn lives, are they taking it seriously?
Speaker:Do, are they generating business from it?
Speaker:Because if they're not generating business yet, then it's all nickel and dime on you.
Speaker:Like, well, okay, Zach, like, can we cut it down to this and you block that has
Speaker:to work right away as opposed to No it's an investment and it's totally different
Speaker:mindset, like when you're making money and then all of this is gonna basically
Speaker:be taken care of by you and your team, and I'm gonna make even more money and get
Speaker:even more exposure, then it makes sense.
Speaker:So I personally have not seen anybody big on LinkedIn live.
Speaker:Then go to YouTube and blow up.
Speaker:Okay.
Speaker:Maybe that's the new wave.
Speaker:I don't know.
Speaker:I just, I haven't seen anybody take LinkedIn live seriously enough
Speaker:the way that they take a podcast.
Speaker:Okay.
Speaker:Cause there are some major podcasters who suck at YouTube.
Speaker:Yeah.
Speaker:Okay.
Speaker:Other major LinkedIn live people who have team and investing heavily
Speaker:into it, but then suck on YouTube.
Speaker:I've met a couple, I don't know how, I haven't asked them those
Speaker:questions, but they've done LinkedIn lives consistently for years and they
Speaker:get clients from that and they're too busy because of all the clients
Speaker:they get to really focus on YouTube.
Speaker:So potentially, and we should call them and have those conversations,
Speaker:but it's worth the shot.
Speaker:Yeah.
Speaker:Podcasting for sure, like things, Do they already have team?
Speaker:Yeah.
Speaker:Okay.
Speaker:So for their LinkedIn Live, do they already have team helping them?
Speaker:Cause you're the first person on team, Not good idea.
Speaker:. It's just harder.
Speaker:Yeah.
Speaker:Like they're smaller.
Speaker:They'll be more on you.
Speaker:They may not know even how to manager work with a team.
Speaker:Yeah.
Speaker:And so it's, if you see a lot of upside, then maybe, But you're usually better
Speaker:off working with somebody who already has a team, who already has a budget, who
Speaker:understands how valuable this thing is and now they want to go all in on YouTube.
Speaker:Okay.
Speaker:Right.
Speaker:I like that.
Speaker:Podcast is easy.
Speaker:It's.
Speaker:At YouTube launched their podcast thing very recently,
Speaker:so it makes it a lot easier.
Speaker:Rogan blew up and set the wave for everybody to come on YouTube
Speaker:and start sharing their podcast.
Speaker:Logan Paul, you know, moving away from all of his blogs and everything
Speaker:to Impulsive and having a podcast.
Speaker:So as, and it's very different generations.
Speaker:So you've got the old school thought leaders getting the podcast and you've
Speaker:got the new school, Gen Z, you know, like let's go create podcasts now.
Speaker:Yeah.
Speaker:So it's super hot.
Speaker:So I would focus on ideally people who already have team, who already
Speaker:have budget that you think could win.
Speaker:And so I'd do a series of you breaking down people's channels.
Speaker:Okay.
Speaker:And take on whoever you think Gary V sucks.
Speaker:Like, and not sucks, but Yeah.
Speaker:Like what's he doing?
Speaker:What's Tom doing wrong?
Speaker:What's Lewis doing wrong?
Speaker:What's whoever, you know, whoever is a big podcaster, they may not
Speaker:be doing a million things wrong.
Speaker:You can highlight some of the things they're doing right?
Speaker:Yeah.
Speaker:But here's if you were working on their team, if you were working
Speaker:on Gary's team, what would you do to go in and make it better?
Speaker:Here's where he's dropping the ball a little bit.
Speaker:And then other people who have podcasts, like, here's where
Speaker:they're dropping the ball a lot.
Speaker:Okay.
Speaker:And would you make those long videos, like closer to an hour?
Speaker:Are those ones gonna be like, Cuz my, one of the problems I have is we
Speaker:have a lot of shorts people, cause the algorithms are finally talking.
Speaker:But if, My thought has always been even before watching your stuff,
Speaker:if you're gonna watch a 62nd video, you don't wanna watch a 20 minute
Speaker:video, let alone an hour or two.
Speaker:Is it better to do a five to 20 minute video?
Speaker:That's slower pace.
Speaker:Not quite as cuz I, I've, I have videos that I've edited for 30 hours.
Speaker:Like, I love creating content that's fun for me.
Speaker:. But that doesn't translate into listening to me for an hour cuz it's high-paced.
Speaker:It.
Speaker:It's different.
Speaker:It's a very different type of content.
Speaker:So is there, what would your strategy be for these links of
Speaker:videos and those breakdowns?
Speaker:Should they be longer or should they be kind of the middle range Again, it's
Speaker:like, what is the objective if we're going with this objective to clients.
Speaker:No, I get it.
Speaker:But, so, and same thing that you would bring to your clients.
Speaker:What is your objective?
Speaker:Cuz if.
Speaker:If the client, all they want is subscribers and
Speaker:views shorts is the way to go.
Speaker:Okay.
Speaker:And then you become the agency that helps them make shorts and figure
Speaker:out the virality of shorts and the length and the pace and the music
Speaker:and the B-roll and captains and the repeats at the end and the loops
Speaker:and frequency and all that stuff.
Speaker:And like, you could be that is a business, you could be the guy who takes
Speaker:podcasts and turns them into shorts.
Speaker:Or turns any thought leadership content into shorts.
Speaker:Like that's a huge potential opportunity.
Speaker:The problem with shorts right now is it's the fastest way to
Speaker:get subscribers and views, but they don't translate to business.
Speaker:They don't translate the people watching long form content.
Speaker:And they don't translate to then people buying your thing as much,
Speaker:which is, which might be fine.
Speaker:For some thought leaders or experts, it's like, I don't need you to help sell
Speaker:my courses or my books or my speaking.
Speaker:I just need to get a million subscribers or 10 million subscribers
Speaker:because that means something to me.
Speaker:That gives me clout.
Speaker:That gives and cool.
Speaker:Okay, so you help them go off and do that.
Speaker:They're gonna make no money from those videos, but they get the subscriber number
Speaker:count, which might mean something to them.
Speaker:So I'm not judging people's goals.
Speaker:It's like you tell me your goal and I'll give you the strategy
Speaker:to help you accomplish your goal.
Speaker:Yeah.
Speaker:Most of the people I talk to, they wanna monetize.
Speaker:They wanna make money, they wanna sense revenue, and they wanna sell their stuff
Speaker:and they wanna get booked on places.
Speaker:And if that's your goal, then suggest it is a game that you need to be in,
Speaker:suggest it needs to be your number one.
Speaker:If not, search, not browse.
Speaker:Suggests where you need to play.
Speaker:And if you wanna win and suggested, then you need to be making long form videos.
Speaker:Ideally won the three hours.
Speaker:Especially in podcast world.
Speaker:Yeah.
Speaker:Like a 20 minute podcast sucks.
Speaker:So in terms of suggested, just getting it ranked.
Speaker:So one to three hours is where you wanna be playing.
Speaker:That's how Rogan blew up.
Speaker:It's a three hour long podcast.
Speaker:YouTube.
Speaker:And why?
Speaker:Cuz you, this is what you do will promote.
Speaker:Yeah.
Speaker:YouTube loves promoting long form content, and so the first
Speaker:minute of those shows will matter.
Speaker:And anything you learn from YouTube shorts and how to hold attention
Speaker:and hook it, cool, that matters.
Speaker:But after that, as long as you're decent asking questions, people will
Speaker:usually continue to watch the video.
Speaker:And if they're spending two hours with Zach instead of 20 seconds,
Speaker:they're much more likely to buy your stuff and wanna hire you.
Speaker:I wanna work with you.
Speaker:Dive deeper in your world, right?
Speaker:Yeah, this happens.
Speaker:And same thing for all of your clients.
Speaker:If they're thought leaders, authors, whatever, somebody's spending two hours
Speaker:with them instead of 20 seconds, they're gonna make a lot more sales, get a lot
Speaker:more email signups, get all of that.
Speaker:It's gonna, it's gonna grow like crazy because people
Speaker:are spending time with them.
Speaker:So I would do deep dives, you know, like if you want those videos to get
Speaker:ranked, I would do a deep dive, like, don't make it to our video because you
Speaker:don't, you're trying to fill it and like, Oh, so what else can I talk about?
Speaker:And you got, you're kinda stumbling, right?
Speaker:But whatever actually comes to mind.
Speaker:Order by importance and then go for as long as you can, breaking
Speaker:down that person's channel and giving as much feedback as you can.
Speaker:So if that means you stop at 20 minutes, cuz you, you have nothing else to.
Speaker:Cool.
Speaker:But if you have more to say, go 40, go 60, go 80, go two hours.
Speaker:Like if you've got a lot of con, like if you spend two hours breaking down
Speaker:somebody's channel one, if they saw it, they're like, Who is this guy?
Speaker:Right?
Speaker:Oh my God, this guy Zach is insane.
Speaker:I love it.
Speaker:Like, how do I hire him?
Speaker:And you don't need a million people to watch that video.
Speaker:You just need the right people to watch that video.
Speaker:Right?
Speaker:Yeah.
Speaker:So again, what are your goals?
Speaker:My, If your goal is to sell coaching services and get clients, then let's
Speaker:get the right people watching your videos instead of trying to build
Speaker:you a hundred thousand or a million subscriber base on your channel.
Speaker:Okay.
Speaker:And same thing for your clients.
Speaker:Like what is their goal?
Speaker:It's always a question like, what do you sell?
Speaker:How can we sell more of the thing that you're trying to sell?
Speaker:So those people watching you go for two hours, breaking down their
Speaker:channel, deep dive, you're gonna get business from it, either from
Speaker:them or from people who watch it.
Speaker:Who wanna be like Gary V and you're breaking down exactly what makes
Speaker:it work and where he could improve.
Speaker:Like, oh my gosh, I never even thought about all that stuff.
Speaker:How do I hire Zach?
Speaker:Like, who is this guy?
Speaker:Right?
Speaker:So that's an easy play.
Speaker:Like having guests come on like this doesn't help you as much in generating
Speaker:business apart from the biz dev.
Speaker:So the way to use this where you're bringing guests on is the
Speaker:relationship means something.
Speaker:Okay.
Speaker:That you're hoping that you knowing me now leads to relationship that
Speaker:maybe I pass you business on to something like, Hey, this is that guy.
Speaker:Maybe I should invest in Z's business.
Speaker:Maybe Zach should be my new guy.
Speaker:I have Jeremy J and now Zach, and let's give him some business.
Speaker:Yeah.
Speaker:And same thing with other people, right?
Speaker:Who you're you're bringing on yes.
Speaker:To learn from, but if you wanna make sales, you're the expert.
Speaker:For anybody who wants to make sales.
Speaker:Often having a podcast where you're having guests on is the worst
Speaker:because you're asking questions.
Speaker:. So you being a Larry King doesn't help you sell anything.
Speaker:Yeah.
Speaker:Are you showing your expertise?
Speaker:Like here I'm doing most of the talk and sharing my expertise, Right.
Speaker:That's part of the thing.
Speaker:Yeah.
Speaker:It'd be weird for you to come on and start, Why am I here if you're telling
Speaker:me about YouTube or whatever, right?
Speaker:Yeah.
Speaker:So for anybody who's hosting a show, , it usually doesn't lead to a lot of sales
Speaker:unless your goal is to be a host, right?
Speaker:Yeah.
Speaker:Like if your goal is to be an mc at events, your goal is to get paid to host
Speaker:round table discussions or fireside chats.
Speaker:Cool.
Speaker:Now we need to see you host in as much as possible, right?
Speaker:So again, like what's your goal and let's strategize towards it.
Speaker:So your best bet for using a podcast apart from like general interest and
Speaker:like, Hey, it's cool that I can have people that I like to come on my show.
Speaker:, your best bet is to think about who are potential partners for you.
Speaker:That if they knew who you were, they might pass you business.
Speaker:So you're using as biz dev, where normally they may not talk to you.
Speaker:Like the fact that this is a show increases a chance of
Speaker:somebody coming and talk to you.
Speaker:Yeah.
Speaker:Like I may not talk to you one on one if you said, Hey, you have half an
Speaker:hour to talk to me about my business.
Speaker:Like probably not.
Speaker:You know, like I get that.
Speaker:Maybe I get that all the time.
Speaker:Even for shows it's usually probably not cuz there's so many shows.
Speaker:But I like the vibe and the way you reached out.
Speaker:It's easier to get a yes, which then brings people into your world.
Speaker:Now they know you so.
Speaker:Those would be the two easiest points to start where you're doing breakdowns,
Speaker:deep dives, and you just share a screen and tear the channel apart.
Speaker:And then if you're having guests on, you're picking their brains.
Speaker:And the goal is for them to know you, not to get clients, but potentially
Speaker:to get clients from them that they might pass your name around.
Speaker:Okay.
Speaker:I don't like that a lot.
Speaker:Which then most of the content changes on your channel.
Speaker:Yeah, it does.
Speaker:Almost everything.
Speaker:Yes.
Speaker:I'm total rebranding after this call, , which is great, right?
Speaker:Like, Hey, let's get you, let's get you more sales, less towards the beginners,
Speaker:and here's the camera you need and here's the microphone that you need and here's
Speaker:the lighting set up and all of that stuff.
Speaker:And more towards the advanced growth strategy for the people who will hire.
Speaker:Okay.
Speaker:I like that.
Speaker:I was gonna say I love reviewing equipment, but my equipment's expensive.
Speaker:I added like, I want to do like a, my studio and I added it up
Speaker:yesterday and it's like 35 grand.
Speaker:Most of it's from working with brands, so it's free.
Speaker:So I'm not paying for it, but I'm like I don't like the cheaper stuff, so like,
Speaker:I have a hard time cuz I am, like you said, positioned more towards being.
Speaker:So I need to change that a little bit.
Speaker:So a couple of questions that I did have related, So you've answered video
Speaker:links, live streams on, on YouTube.
Speaker:Is there, because you're saying one to three hours is the best and that's where
Speaker:I'm starting to see the best results.
Speaker:And I have a lot of ideas after you talking to us.
Speaker:Does live streams on YouTube play into this at all?
Speaker:Unless, like, if I'm trying to sell something, I can kinda get that, but is
Speaker:there any other reason I would do that?
Speaker:Or is it, do I just wanna do these?
Speaker:One to three hour videos really showing my expertise as a thought leader.
Speaker:Okay?
Speaker:So again, you know, like we reverse engineer the goal and live streams have
Speaker:their purpose a very narrow purpose.
Speaker:Okay?
Speaker:That should not be the default strategy for most people, but
Speaker:live streams are great for getting immediate eyeballs on something.
Speaker:Okay?
Speaker:And uploaded videos however long are great for the ongoing win.
Speaker:Okay?
Speaker:The ongoing attention.
Speaker:So the biggest value of a YouTube instead of a TikTok or an
Speaker:Instagram or any other platform, is that the content list forever.
Speaker:So the videos that you post in a week, in a month and a year and two
Speaker:years will still be getting you views, attention, subscribers, money, et cetera.
Speaker:Where at TikTok, nobody cares what you posted a week ago, you know, let alone
Speaker:a year ago Instagram, it's instant.
Speaker:It's like, what did you post today?
Speaker:Nobody's going back a month on your Instagram.
Speaker:It's crazy, right?
Speaker:And so if you think of it from that perspective the biggest benefit of
Speaker:YouTube is that it lives forever.
Speaker:And if you're doing it live streams you're kneecapping the most valuable benefit.
Speaker:Live streams suck ongoing, it's instant attention, and then it's gone.
Speaker:Okay?
Speaker:It sucks.
Speaker:Ongoing live streams don't rank, almost never in browse and
Speaker:suggested in search after the fact.
Speaker:So knowing that, how can you design a strategy around live streams?
Speaker:We're gonna get a lot of eyeballs on something and it's gonna go away.
Speaker:Cool.
Speaker:Can we use that in our business?
Speaker:There might be some use cases, right?
Speaker:It's like, let's just use the best use cases to help us achieve our goal.
Speaker:So where could it be valuable?
Speaker:Well, you mentioned selling, so if you're selling something that be real helpful.
Speaker:If I wanted to push my new book momentums, like I gotta hit the
Speaker:list, I gotta push this hard.
Speaker:Yeah.
Speaker:Then I would do a whole bunch of YouTube live streams talking about the book.
Speaker:Okay.
Speaker:And I try to generate a lot of sales while we're live and say,
Speaker:Hey guys, if you buy 10 copies right now, I'm gonna get you blank.
Speaker:Right.
Speaker:But it's gotta be right now, once this video is over, it's done.
Speaker:Right.
Speaker:And I don't need that video to live on.
Speaker:That video's dead after I'm, I've finished recording.
Speaker:I don't need it to live on though.
Speaker:Cause it accomplished it's objective.
Speaker:Yeah.
Speaker:If you're doing any of the challenges really coming outta new challenges,
Speaker:people are doing 3, 5, 7 day challenges and they'll do it on YouTube.
Speaker:I did it as well.
Speaker:We'd live streaming, set our Facebook group and also re
Speaker:streamed it to the YouTube channel.
Speaker:And so people are joining me for a couple hours a day doing a live challenge.
Speaker:But if they wanna participate and be involved, it's not the chat
Speaker:on YouTube, they have to join the challenge and gets it into the Facebook
Speaker:group, which then leads to movement makers, which is one of my programs.
Speaker:So we're gonna, we're giving a lot of value for free.
Speaker:Through a live challenge, but I don't need that video to live on afterwards.
Speaker:It serves its purpose cuz we're all coming together for this
Speaker:live event for us to be here.
Speaker:This hasn't been done as much, but people used to do a lot of, if you have a really
Speaker:big video that's about to go live and you wanna get some eyeballs on, you go
Speaker:live on your channel 20 minutes before.
Speaker:Okay.
Speaker:So everybody gets notified that you just went live Yeah.
Speaker:And you're promoting the video.
Speaker:Oh, okay.
Speaker:So if I'm gonna, if like, if I get Zack on my channel and like this is
Speaker:the biggest interview of my life.
Speaker:Yeah.
Speaker:And I want everybody to see this z interview.
Speaker:I can go live 20 minutes before on my own channel and say, Guys,
Speaker:I got I an insane interview coming up, whether I wanna drop who it is
Speaker:or not and chat with my audience.
Speaker:And then once it goes live, I can tell everybody who's watching me.
Speaker:Okay, go watch the video right now.
Speaker:We're gonna go all, go watch it together, whether it's a premier or you just
Speaker:launch video and you're taking your live audience and you're going to that new
Speaker:video that just came up on your channel.
Speaker:Okay?
Speaker:But again, I don't care.
Speaker:I don't need my preamble video to go and do anything.
Speaker:People will do alive when they are crossing a m.
Speaker:You're about to hit a million subs or a hundred thousand subs
Speaker:or 10,000 subs or whatever.
Speaker:Yeah.
Speaker:And you do a live stream to kind of celebrate and you know, be
Speaker:with your community and like, Thank you guys, we did it.
Speaker:Hey Huray.
Speaker:It's like community building.
Speaker:But again, that video will suck ongoing, but I don't need it to.
Speaker:So if there's a bunch of those kinds of use cases, but we're basically assuming
Speaker:that after we're done, that video is dead.
Speaker:I don't need it to live on.
Speaker:And if that's the assumption, then cool.
Speaker:What use cases can we come up with?
Speaker:But you're handicapping the best part of YouTube, which
Speaker:that your content looks forever.
Speaker:Like if this video was a live stream to YouTube, you're just gonna get a lot
Speaker:fewer, you get a lot more day one views.
Speaker:Yeah.
Speaker:But a lot less lifetime views, which is usually the goal of
Speaker:people making YouTube channels.
Speaker:Yeah.
Speaker:Okay.
Speaker:No, that makes a lot of sense.
Speaker:So I mean, everything I'm getting from you is, well, what's your goal?
Speaker:Does it serve your purpose and go with it?
Speaker:You hear a lot of people, and I'm gonna do some breakdowns like
Speaker:you suggested of this, but a lot of people say, be it everywhere.
Speaker:My thought right now for what I'm doing, LinkedIn and YouTube,
Speaker:two places most important.
Speaker:Yeah.
Speaker:Like, you could build a mid six figure business without even having a channel.
Speaker:So like, what are you trying to accomplish?
Speaker:And I started, I've started asking that question to everybody because I remember.
Speaker:I come from the business world.
Speaker:That wasn't a, like, YouTube wasn't my first business.
Speaker:I built and sold the company, went into venture capital, then got into creating
Speaker:content on websites and then YouTube.
Speaker:And so my mindset is always business first.
Speaker:And I remember being blown away at one of the first YouTube events that I went to.
Speaker:Like, Oh, I guess I'm a YouTuber now.
Speaker:I have a hundred thousand subscribers.
Speaker:Whatever.
Speaker:Let's go meet these big YouTubers and see what they're doing.
Speaker:And it was like had a, I met a guy who was in a millions of subscribers
Speaker:and it was still him working full-time with a part-time assistant cuz
Speaker:that's how he could afford from his multimillion subscriber channel.
Speaker:Like, how are you not, I'm making money on my hundred thousand, so how are you not?
Speaker:And so it's just because it was never a plan, There was never a
Speaker:business mindset like this was his first company that he ever started.
Speaker:Yeah.
Speaker:And he never thought, And so it's, I want to help people get.
Speaker:Goal, right?
Speaker:So a lot of people are creating content and spending a lot of
Speaker:time and it just doesn't help them accomplish the thing that they want.
Speaker:So, you know, your long term objective may be, I want everybody to feel
Speaker:comfortable making a YouTube video and starting their own podcast.
Speaker:Cool.
Speaker:And like, let's get you paid in the meantime.
Speaker:Cuz building that brand's gonna take so long.
Speaker:And I don't want you struggling on the way up to get there.
Speaker:Like, let's go build you a mid six figure business, doing what
Speaker:you love, consulting with people and then you do whatever you want.
Speaker:You know, go start a marijuana video company.
Speaker:Go start a NetSuite, whatever, right?
Speaker:It's like, then it becomes whatever you wanna do, but that feed your soul.
Speaker:And maybe the NetSuite thing is like not interesting anymore and
Speaker:you wanna go do something else and sell your own podcast due in a box.
Speaker:Like whatever.
Speaker:All of it can work, but.
Speaker:I love the path.
Speaker:It's like, let's go, like building that consulting business is great.
Speaker:It's hard to scale to multimillion dollars.
Speaker:, even if you had people under you, like a service based business
Speaker:like that is hard to turn into a multimillion dollar company.
Speaker:But to make it a mid six figure business is not that difficult if
Speaker:you're decently good at what you're doing, so how do you get there?
Speaker:You don't even need content to do it.
Speaker:Like this is, you can, That's marketing that's magnet.
Speaker:So like people will come to you and find you.
Speaker:The easy thing to do is just do outreach.
Speaker:You find all the podcasts that do not have a U YouTube channel that are by category,
Speaker:like go to every podcast category.
Speaker:Find the database.
Speaker:Like find the top hundred podcast in every category.
Speaker:See what they're doing on YouTube.
Speaker:Most of them will not be there.
Speaker:Or they will be there and will suck.
Speaker:Like there's very few who are top hundred who then crush on YouTube as well and work
Speaker:out a deal to work with a couple of them.
Speaker:And if you get, you know, three or four clients out of that who are paying you
Speaker:five to $15,000 a month you're done.
Speaker:Yeah.
Speaker:Right.
Speaker:That's outreach.
Speaker:Like, you don't need to make video as much as I'm the video guy, telling Zach
Speaker:to shut down his channel, but like, that should at least be a part of what you're.
Speaker:Because that's the fastest way to get clients is as much as you can make a
Speaker:video and turn it into a YouTube video.
Speaker:If you only wanted to make YouTube content, then that's the play
Speaker:is you make the big breakdowns.
Speaker:But even better is you do a loom or you do an unlisted
Speaker:YouTube video directly at them.
Speaker:Like, can you think of somebody right now who you'd love to work with,
Speaker:who should have a YouTube channel on who's like, awesome podcast?
Speaker:What sucks on YouTube?
Speaker:Oh, but there are a few podcasts that I don't actually know if they're
Speaker:on YouTube, so I need to go check.
Speaker:Cause I haven't even, I haven't done that.
Speaker:I know I need to go do that just becomes the game, right?
Speaker:Like if you're gonna be the podcast guy on YouTube, you should know the
Speaker:podcast that aren't on YouTube, right?
Speaker:Yeah.
Speaker:And listen, that's not to make you feel bad.
Speaker:You could do that tonight, right?
Speaker:Like to find a list that's a couple hours of research to make a list for me.
Speaker:like tomorrow you have your listing and you're doing outreach like this is.
Speaker:Very easy.
Speaker:Yeah.
Speaker:But, you know, I don't know enough podcast.
Speaker:I don't have any examples cuz I don't know, podcast.
Speaker:But you know who, what's, who's your favorite sports, Who's your
Speaker:favorite athlete of all time?
Speaker:Pro a Dimitri Ov.
Speaker:Dimitri Ov Clo k Kof.
Speaker:Okay.
Speaker:I'll just say . Dimitri.
Speaker:So, Dimitri, let's say Dimitri.
Speaker:Is he American?
Speaker:Probably not right.
Speaker:Freshen Russian.
Speaker:Okay.
Speaker:Let's say Dimitri was American, had, you know, perfect English and
Speaker:he wanted to start his podcast.
Speaker:Okay.
Speaker:He has a podcast actually, but he sucks on YouTube.
Speaker:Cool.
Speaker:So you're gonna reach out to Dimitri and offer to be his guy on YouTube.
Speaker:And so you make a 20 minute video outlining his podcast.
Speaker:Why it's so great, why you love it, why you're a fan.
Speaker:Like all the stuff that you actually do.
Speaker:Like you're actually a fan.
Speaker:You actually care.
Speaker:You're not, it's not just some sales call.
Speaker:You're passion about Dimitri.
Speaker:Like, I love body building, I wanna help you get message out to the world.
Speaker:YouTube is the place like that energy and excitement that I felt when.
Speaker:Did the video on me.
Speaker:For him and that you're offering to help him you'd be happy to hop
Speaker:on a call, like, here's some value.
Speaker:Here's 20 minutes of what you could be doing.
Speaker:Not like you have to talk to me to get any of the goods.
Speaker:Like you give it away.
Speaker:Cuz they can't, they're not gonna do it.
Speaker:Right?
Speaker:And so that's when they would hire you to do it.
Speaker:And so if you did that, You had your VA make a list and the ones that you
Speaker:actually connected with that you like and you believe in their mission and
Speaker:what they're doing, just like you love these people and then you spent
Speaker:the next three weeks just making 20 minute video after 20 minute video.
Speaker:After 20 minute, you just need three to 10 clients.
Speaker:You pay five to 15 K a month and you've got your business.
Speaker:Yeah.
Speaker:You never have to make another YouTube video again unless you want to.
Speaker:Right.
Speaker:Which is cool, but now it's not like it has to deliver or like I just wanna
Speaker:see you make money and like everybody can follow this process as well.
Speaker:Yeah.
Speaker:I mean, that's how you're done.
Speaker:You have your, like to build a three to $500,000 business, you're done.
Speaker:That's how you do it.
Speaker:Yeah.
Speaker:That doesn't take you to 5 million.
Speaker:No, but three to 500.
Speaker:Yeah.
Speaker:That's a good business.
Speaker:And for a lot of people, like they're, they would, the amount of struggle,
Speaker:the amount of struggle I went through in my first business to even make it
Speaker:to like a hundred thousand was insane.
Speaker:And now it's, you know, so easy to come in.
Speaker:And just because you're good at what you do.
Speaker:Yeah.
Speaker:And because it's really valuable and this is a skillset that's
Speaker:missing for a lot of people.
Speaker:Yeah.
Speaker:Now, so like now if you, that's how you just win on business.
Speaker:But if you wanna take it to the content side, right?
Speaker:Yeah.
Speaker:Now you're thinking, who do I need to have on my guess on my show?
Speaker:To that build relationships with, and then doing more bigger channel
Speaker:breakdowns with people explaining what's good, what's wrong, what
Speaker:you would fix, what you respect.
Speaker:You know, you could do my channel and say, I love Evan for this, and listen,
Speaker:Evan sucks at these four things and here's what you know, Go and break it down.
Speaker:Yeah, that's the starting point, man.
Speaker:Like there's so much opportunity there for you.
Speaker:Oh, I appreciate that.
Speaker:I love this.
Speaker:Now I'm thinking agencies, I like creating content to get clients.
Speaker:Do you want to, And I think the problem is they want me to create
Speaker:YouTube content cuz I have this setup.
Speaker:I like making the videos, but I'm on an expert on NetSuite or scaling your
Speaker:business if someone's selling services.
Speaker:Yeah.
Speaker:Are they gonna want to create those videos or does 10 to 20 minute videos still a
Speaker:place to get clients and, Well, customer things depends on your goal, right?
Speaker:So for you, Zach, we've just laid out the model for you to build a quarter million,
Speaker:half million, the business without making any videos, unless you want to.
Speaker:For NetSuite, it's a different goal, like NetSuite.
Speaker:How much is NetSuite?
Speaker:Entry level minimum, like 30 K a year.
Speaker:So you wanna be like 5 million a year business at minimum?
Speaker:Probably.
Speaker:Okay.
Speaker:And it's a giant company.
Speaker:, But you need to, in the coaching you're trying to get, you know,
Speaker:15 to $5,000 or $15,000 a.
Speaker:Kind of clients gonna be 3000, 2000, but it's not like a hundred
Speaker:bucks a month kind of thing.
Speaker:Yeah.
Speaker:My clients are gonna pay you.
Speaker:But there's a cap, right?
Speaker:Like this, That's a path to maybe a million dollar business.
Speaker:Yeah, that's, we a million dollars is nothing like, they don't
Speaker:want million dollar, like what?
Speaker:They're laughing you outta the room if you say you can help them
Speaker:get a million dollars in revenue.
Speaker:Right.
Speaker:So you like what?
Speaker:I'll take a, This is great.
Speaker:Let's go.
Speaker:I'll take that all day long.
Speaker:I'll worry about the rest afterwards.
Speaker:So for NetSuite, a lot of times the thing is about humanizing the brand.
Speaker:So, I had a three year deal with Sage.
Speaker:I don't know if you know Sage, They accounting software company.
Speaker:Okay.
Speaker:And kind of like QuickBooks, but, Well, based on like QuickBook.
Speaker:But not as expensive as, you know, NetSuite.
Speaker:Okay.
Speaker:I think they'll start at like 10 or $20 a month for their accounting stuff.
Speaker:Maybe a little more.
Speaker:Okay.
Speaker:But they're meant to be designed for small business owners.
Speaker:So once a month I would sit down with the CEO of Sage.
Speaker:His name was Steven Kelly.
Speaker:He was in the uk.
Speaker:I was in Toronto and we did a q and a session with my audience.
Speaker:Okay.
Speaker:So people would come on to ask us questions and we would both answer.
Speaker:Yeah.
Speaker:And then I released that as a video.
Speaker:So we did, you know, 30 plus videos of a q and a with me and him, and they
Speaker:paid me on a three year deal to, to do that content, to humanize the brand.
Speaker:They wanted to be seen as a friend of small business that they care
Speaker:about, small cuz everybody says they care about small business and nobody
Speaker:actually cares about small business.
Speaker:And so here's Evan with the CEO talking about small business and almost
Speaker:never even talking about the product.
Speaker:Yeah.
Speaker:Cause who wants to talk about accounting software?
Speaker:Yeah.
Speaker:It's like the most boring thing of all time.
Speaker:Yeah.
Speaker:What matters is like, ask entrepreneurs what do you hate
Speaker:the most in your business?
Speaker:And it's gonna be like accounting and legal, you know, like Yeah.
Speaker:People hate it.
Speaker:It's the worst.
Speaker:Yeah.
Speaker:So making a channel about accounting is, nobody's gonna wanna watch that.
Speaker:Yeah.
Speaker:But everybody needs it.
Speaker:So how do you pick one company over the.
Speaker:It's the brand.
Speaker:Okay.
Speaker:You know, and if, and I use it in my company, so like I'm actually using it and
Speaker:here's the CEO who seems like a nice guy and honestly carries with entrepreneurs.
Speaker:So like, what are you trying to accomplish?
Speaker:Well, the goal is to build a brand inside of entrepreneurship.
Speaker:So for NetSuite, similarly, what's the goal to help them?
Speaker:The goal is not to get them a million dollars in revenue.
Speaker:We need to build something much bigger for them.
Speaker:Yeah.
Speaker:Is the goal then, is it a technical sale or is it a brand sale mostly for them?
Speaker:Are people buying because of what NetSuite is in the brand
Speaker:and how I feel about the company?
Speaker:Or is it much more technical that oh, it does this one
Speaker:feature and I really need that.
Speaker:I don't know if you know the answer to that question, but Yeah, I think you
Speaker:guess, so NetSuite is owned by Oracle.
Speaker:That's that stands by itself.
Speaker:Like you don't need to speak for Oracle and actually, but how, who
Speaker:integrates it for you and who takes care of it for you is essentially
Speaker:agency you pick, which is us.
Speaker:So I think it's a, it's more of a brand sale of we know the product that
Speaker:already has the reputation and so.
Speaker:The idea I'm getting from you is doing Q and As on helping them with marketing
Speaker:or helping them with some other problem that helps 'em to trust us that we
Speaker:know what we're doing is that Got it.
Speaker:Fair.
Speaker:So that, So if I understand what you're saying properly, people already
Speaker:know they wanna buy NetSuite and they're trying to figure out what's
Speaker:agency to help them integrate it.
Speaker:Not whether to buy NetSuite or not.
Speaker:Yep.
Speaker:And your agency that you partnered with is one of those companies
Speaker:that does the NetSuite integration.
Speaker:Yep.
Speaker:And specialize in e-commerce, which helps cause I'm e-commerce.
Speaker:So here's the thing, So now your agency has zero brand.
Speaker:With respect, like, you know, it's not like the, And most of those agencies who
Speaker:do the integrations, nobody knows who they are cuz they're technical geeks and they
Speaker:just don't know how to brand themselves.
Speaker:Right?
Speaker:Yeah.
Speaker:And so here's, that's great because now it's easy for you to stand out cuz you're
Speaker:the only one with any kind of brand.
Speaker:Yeah.
Speaker:So now it's who is the person making the decision to hire you?
Speaker:Is it the ceo?
Speaker:Is it the cto?
Speaker:Is the cmo?
Speaker:Like who's hiring you from your ideal clients?
Speaker:That it's really, it depends on how big the business is.
Speaker:It could be any of those.
Speaker:So who's your ideal market?
Speaker:Ideal market e-commerce business is doing like 20 to 30 million a year.
Speaker:You have, again, two paths.
Speaker:You know, Like you've got a sales path.
Speaker:Yeah.
Speaker:Which again, could just be as easy as you find fast growing.
Speaker:Like who's gonna buy you some, Who's gonna hire you to help?
Speaker:Either somebody who's like so pissed off and frustrated with their
Speaker:current thing that doesn't work.
Speaker:Yeah.
Speaker:And they need some help, right?
Speaker:So now you're replacing a current vendor or somebody who's growing so quickly and
Speaker:never built the right thing in the first place and hodgepodged it together with a
Speaker:bunch of tools and tried to make it work.
Speaker:And like their cousin Julie helped them And now it's like it's time to get
Speaker:serious and put on the pants, right?
Speaker:Yeah.
Speaker:Instead of like wearing the diaper.
Speaker:Right?
Speaker:Like those are usually the better clients because they're growing because they have
Speaker:capital as opposed to the legacy people who are just super frustrated but may not
Speaker:have a lot of money to be able to pay you.
Speaker:So, okay, this is what I did when I was in venture capital.
Speaker:Who's an ideal client for venture capital?
Speaker:Who needs venture capital.
Speaker:Everybody wants venture capital.
Speaker:It's like, Hey, I want half a million dollars for my company.
Speaker:Sure, why not?
Speaker:Yeah.
Speaker:But most businesses don't have a good enough business plan or operational
Speaker:excellence or team in place, et cetera, to actually get it right.
Speaker:Yeah.
Speaker:People would love it, but most people can't actually qualify for it.
Speaker:So who are the best people who would get venture capital?
Speaker:Well, it's high growing companies who need money to expand.
Speaker:No VC wants to fund the pure startup company.
Speaker:Yeah.
Speaker:They wanna fund the expansion cuz the startup is the riskiest part.
Speaker:They wanna find your research and development and get
Speaker:you first prototype out.
Speaker:That's what angels are for.
Speaker:They wanna fund the expansion, show me that it worked and now here's $10
Speaker:million to go off and blow it up.
Speaker:That's what a VC really wants to invest into.
Speaker:Right?
Speaker:Ok.
Speaker:It doesn't have to necessarily be profitable, but it's high growth.
Speaker:Then you see the path.
Speaker:You've already made some sales So what I did was I looked at the list I'm in
Speaker:Canada, so we had a list, it's called the profit list, but it's basically the list.
Speaker:So the fastest growing companies, it's, it is a profit list in Canada, but there's
Speaker:a list that's even bigger in the US Okay.
Speaker:Of like, I think it goes to 5,000 or 10,000 deep of the fastest
Speaker:growing companies in the country.
Speaker:Okay.
Speaker:Now, depends on your business, like you look at yours, could you, does
Speaker:it have to be local or could you integrate anywhere in the US Anywhere?
Speaker:Yeah.
Speaker:Perfect.
Speaker:So that, what I did was I reached out to all the profit, the fastest
Speaker:grown companies in Canada, and I said, Hey I'm a vc, you need money.
Speaker:And I, and like, Oh my God, we're struggling.
Speaker:Like, we're grown so quickly, we don't know what to do.
Speaker:We've grown 8000% in one year and like, it's why I'm on quicksand.
Speaker:I don't know what I'm, but like it's a great potential business.
Speaker:But then they.
Speaker:They need the capital and they need the expertise.
Speaker:And so that's where you can come in and help.
Speaker:So same thing for you guys.
Speaker:This is an easy direct sales play where you look at these fastest 5,000
Speaker:companies in the US and how they're growing and look for different industries
Speaker:like what's e-commerce versus like a manufacturing company or whatever.
Speaker:And I don't, Can you help manufacturing companies?
Speaker:Or software companies or can but It's more not ideal.
Speaker:Yeah.
Speaker:Manufacturing companies wouldn't be top growing companies typically anyway.
Speaker:But software might or biotech might or, Yeah, right.
Speaker:But you look at the eCommerce ones, there's gonna be a certain percentage
Speaker:and you just hit them up and you can apply the same content strategy
Speaker:where you do a 20 minute video.
Speaker:You look at their system, you make it, I don't know how much you can tell about
Speaker:what their backend might be based off of their website and their shopping
Speaker:card and all that kind of stuff.
Speaker:You may not know everything, but you can make a guess that
Speaker:some of the things are doing.
Speaker:Say, Hey, what you're doing here, like this is actually super inefficient.
Speaker:And then you spend 20 minutes breaking it down.
Speaker:Not a sales pitch, but just in, in giving them free value.
Speaker:Yeah.
Speaker:Oh my god, who's this, that guy?
Speaker:This is insane.
Speaker:This is amazing.
Speaker:How do I work with him?
Speaker:Yeah.
Speaker:Right.
Speaker:And so for your agency, like if you brought an extra million
Speaker:dollars in business to your agency, how much is the difference?
Speaker:Does that make huge , so like your agency business is the
Speaker:same business as the Z business.
Speaker:Yeah.
Speaker:So the easiest model is not even content public on YouTube.
Speaker:It's content in outreach to, to find 200 e-commerce companies
Speaker:that are growing like crazy.
Speaker:You spend, you know, two hours on each company diving deep, making a
Speaker:20 minute video and emailing them, and you'll get five sales from it.
Speaker:And if each sale is worth x, like that starts to add up and
Speaker:make a lot of money for you.
Speaker:Yeah, that really does.
Speaker:It's not that you can't do YouTube.
Speaker:Yeah.
Speaker:I'm not the YouTube guy.
Speaker:I love YouTube.
Speaker:But like for your specific case, a lot of times the content to make is just
Speaker:the direct outreach, cuz it's gonna mean so much for the company now.
Speaker:Yeah.
Speaker:If you wanted to bring in a hundred million, like you're not gonna do that
Speaker:effectively through just the outreach.
Speaker:Yeah.
Speaker:So like that could be public content.
Speaker:Yeah.
Speaker:You could break down e-commerce stores and do a deep dive and
Speaker:say, here's what they're doing.
Speaker:Right.
Speaker:Here's what they're doing wrong.
Speaker:Give a breakdown.
Speaker:You could also have guests coming on who might be potential
Speaker:partners for you, for the agency.
Speaker:And you're doing biz dev, that's why they're on the
Speaker:show with you doing bis dev.
Speaker:That channel will suck in terms of subscribers.
Speaker:Yeah.
Speaker:Where like, who's gonna subscribe to a eCommerce integr?
Speaker:Like not many people.
Speaker:Yeah.
Speaker:But the right people.
Speaker:Okay.
Speaker:What?
Speaker:You have a million subscribers in a channel, but you sell nothing
Speaker:versus having 200 subscribers.
Speaker:or people maybe not even subscribe because they just wanna work
Speaker:with somebody and get it done.
Speaker:They're just looking at the how to content and don't wanna know all
Speaker:the details cuz they want Zach and his team to do all the details.
Speaker:Yeah.
Speaker:But it leads to business.
Speaker:It's it's more evergreen and it'll generate deal flow for you, but it's
Speaker:slower compared to just messaging.
Speaker:Yeah.
Speaker:Send, make a 20 minute video.
Speaker:Like it's a fantastic combination of sales plus content creation.
Speaker:Okay.
Speaker:And you don't have to be the most charismatic person.
Speaker:Like, not that you aren't, but like you just get in front of camera.
Speaker:Hey, I'm Zach.
Speaker:I love your company.
Speaker:I see a few mistakes that you're making on the e-commerce side and I made a quick
Speaker:video to explain how you might fix it.
Speaker:Here it is.
Speaker:And then you screen share and just go through everything.
Speaker:I like that.
Speaker:And then you go on LinkedIn and you find the CMO and CTO and.
Speaker:See, whatever, Or director of whatever.
Speaker:Yeah.
Speaker:And you send it to them.
Speaker:Okay.
Speaker:And from 200 people, you'll get five to 10 clients.
Speaker:Yeah, I like that a lot.
Speaker:I wanna figure what a good YouTube strategy is for you though, cuz all,
Speaker:everything has turned into you just making videos of send to people.
Speaker:But I think the, I'm still gonna do the video podcast right now.
Speaker:What I do is I have guests on like you, and then I do a solo episode where I'm
Speaker:sharing my advice and my stuff, and part of that's gonna turn into me coaching
Speaker:people and sharing like videos that way.
Speaker:But I think I, I was on a podcast a couple of years ago and the owner or
Speaker:the host shared some information with me, which I thought was very generous.
Speaker:But he had a company reach out to him and offer him 180 grand to
Speaker:sponsor that season of the podcast.
Speaker:He only had 10,000 listeners, but they were very, they were business listeners.
Speaker:They were very targeted.
Speaker:And so for the.
Speaker:Video podcast more the one with NetSuite where we're having guests on.
Speaker:And that one, it's not gonna be about integration, it's gonna be like the
Speaker:story of the business and how they overcame struggles, how they scaled, like
Speaker:hopefully more relatable content that way.
Speaker:But finding sponsors for video podcasts do you have any thoughts around that or is
Speaker:that just not even, not worth the time and effort to try to get sponsored that way?
Speaker:And I should focus more on outreach and I don't that way, like for where
Speaker:you're at, I think you should go.
Speaker:I think like, honestly, if I'm you, I pick between the coaching
Speaker:business and a NetSuite business and what are you more passionate about?
Speaker:And go do that first and then decide if you even wanna do the other one.
Speaker:Okay.
Speaker:Maybe you love the podcasting thing so much and you work with some of
Speaker:your heroes and know you're making $400,000 a year from the coaching that
Speaker:you don't wanna do the NetSuite thing.
Speaker:Yeah, maybe, I don't know.
Speaker:I hope maybe your partner's listening to this is like, I wanna
Speaker:strangle Evan carer right now.
Speaker:don't leave.
Speaker:But maybe like, it's great when you have options that this is something
Speaker:that you're doing because you genuinely deeply, like, passionately love this
Speaker:as opposed to, I kind of like it and it's a pretty kick ass opportunity.
Speaker:And so you're chasing the opportunity as opposed to actually chasing the joy.
Speaker:Yeah.
Speaker:You know, I think the bigger discussion for you would be, what is the
Speaker:thing, if you're gonna make your own content, what is the thing that would,
Speaker:what do you wanna be for America?
Speaker:You know, like, what is the message you wanna give?
Speaker:Cause you don't, if you didn't need to make money, cause you don't need
Speaker:to make money from this yet, right?
Speaker:Like, this is the path to building.
Speaker:The empire.
Speaker:The multimillion dollar Zack Empire.
Speaker:Yeah.
Speaker:Right.
Speaker:What do you wanna be for America?
Speaker:Do you want to be the guy who teaches podcasting?
Speaker:Do you want everybody to start their own YouTube show?
Speaker:Do you like what do you wanna be for America?
Speaker:I would love to be the YouTube podcasting guy.
Speaker:Like, I, for a while I was the YouTube guy, but I kind of felt imposter
Speaker:syndrome when I'd watch other channels, but video or YouTube podcasting.
Speaker:I feel like I could kill that and help people make money and
Speaker:Cause I love video podcasting.
Speaker:I love getting paid to make content.
Speaker:So that's what they love.
Speaker:I would love to help them to get paid to do that cuz I can't do
Speaker:work that I hate and I don't want people to have to do that either.
Speaker:Yeah.
Speaker:So like, this is a patience game and it's really just picking
Speaker:which path you wanna go down.
Speaker:So the fastest way to get your clients is what we talked about, you know?
Speaker:Yeah.
Speaker:A couple times now, right?
Speaker:, you just make those videos, you reach out and you have your five.
Speaker:Like, that would be my top priority, right?
Speaker:I don't know your financial situation, how much you need to make, if you
Speaker:have a number, you know, where you're comfortable, where you're, you know,
Speaker:not buying Lambos, but you're like, you're good and you're happy and you're
Speaker:serving and you're not stressing.
Speaker:Like, to not stress every month over how much is coming in is a very freeing
Speaker:and very, you know, amazing feeling.
Speaker:So whatever that number is for you I'm assuming somewhere in the mid, you know,
Speaker:six figures that if it's, No, I need 8 million before I'm comfortable , Wow.
Speaker:All that gear does cost a lot there.
Speaker:How's that?
Speaker:Ease?
Speaker:Yeah.
Speaker:, But you know, what is that number that you need to be at?
Speaker:And then go get your clients and do the outreach and get there in the next three
Speaker:to six months to then allow this channel to be the long term brand play for you
Speaker:of what you want to give the world.
Speaker:Okay.
Speaker:And then almost reverse in my advice at the beginning of like what
Speaker:camera to buy and what gears to buy.
Speaker:Cuz that's the message for the world, but it doesn't lead you to making any money.
Speaker:, especially in the short run.
Speaker:Okay.
Speaker:You know, if you have a, if you have a couple million subscribers
Speaker:you're banging out tons of views.
Speaker:Yeah.
Speaker:You could start making some good sense money.
Speaker:You get hired to do speaking deals.
Speaker:Maybe you launch your own book, you sell your own mini course and stuff like that.
Speaker:But like startup creators, they just don't have any money.
Speaker:Yeah.
Speaker:So you're not getting paid from them.
Speaker:But it's a, if you have a lot of them, then that starts to pay
Speaker:off, but to wait to get there.
Speaker:Zach's gonna be spending years making tons of content before anything falls
Speaker:into his bank account, already doing it.
Speaker:This is my third YouTube channel, I think.
Speaker:Yeah, I think it's just too easy, you know, like it's, it sounds terrible
Speaker:to say, but there's so many podcasts, we just don't have a YouTube channel.
Speaker:Yeah.
Speaker:And if you generally just do what you do, like you have a magic skill of being
Speaker:able to deep dive on people and learn about them and just show up and care.
Speaker:That's some secret sauce, man.
Speaker:And you can, you could take, whether you take a percentage of their
Speaker:channel on YouTube or you take a fee for service and make the goal
Speaker:to play in the five to 15 k a.
Speaker:Range and go get your five to 10 clients and then this channel
Speaker:becomes whatever you want it to be.
Speaker:That's passion.
Speaker:Like the Yeah.
Speaker:You're pumped to make and you release yourself off the expectations of like
Speaker:that this channel has to do anything for your business in the next five years.
Speaker:Yeah.
Speaker:And you're just doing it cuz you love it and you're making videos that you
Speaker:love when you bring on guests that you love and if you wanna still do
Speaker:microphone reviews and whatever.
Speaker:Cool.
Speaker:You know, knowing that like this isn't gonna, you can make some affiliate
Speaker:revenue and whatever, but like the business, like if you don't have to make
Speaker:money off of Amazon affiliate revenue on the microphones, I just freeze.
Speaker:You have to be so much more creative and have so much more fun.
Speaker:Yeah.
Speaker:In the creation and then this becomes something really special.
Speaker:In five years.
Speaker:Yeah, I like that long term play, not short term.
Speaker:You've been the literally this, I'm gonna watch this probably 10 times, so
Speaker:that I think this will change my life.
Speaker:Like, thank you so much.
Speaker:This has been super valid for me.
Speaker:Those listening, I hope it has for them as well, but if not, you've changed
Speaker:at least one life with the other hour.
Speaker:So really appreciate that.
Speaker:Really good.
Speaker:Cool man.
Speaker:Well, I'm, I hope, I'm glad that it helped.
Speaker:The hope this helps the audience too.
Speaker:And super excited to see what you create, man.
Speaker:Like, I think it's gonna be really special.
Speaker:We'll be able to look back.
Speaker:You know, two years, three years, four years later.
Speaker:It's like, remember that conversation we had back in 2022 where we
Speaker:laid out the business plan?
Speaker:Like, look at this.
Speaker:It's crazy.
Speaker:Well, I hope you enjoyed today's show.
Speaker:If you haven't already listened to some of the past episodes, I'm here are a couple
Speaker:of guest episodes that you might like.
Speaker:On episode five, we learned how Chris Doe grew to 2 million subscribers and what he
Speaker:would do if he were starting over in 2022.
Speaker:Episode seven is how an 18 year old built a five figure a month business on TikTok.
Speaker:An episode nine is How to Grow and Monetize Your Podcast.
Speaker:I hope one of those sounded interesting to you.
Speaker:If they did, I'll see you in the next episode.
