Episode 2
3 YouTube Mistakes That Will Destroy Your YouTube Channel Growth
YouTube is quite possibly the best tool you can use to build your personal brand, it is also one of the hardest to get right. The thing is, it doesn't have to be! You can create incredible content, grow and make an impact with YouTube like very few things can!
Click Here To Check Out TubeBuddy: https://links.wearevideomakers.com/TubeBuddy
PS- Be sure to listen to the end; I have some actionable steps.
My Free Gift if you want to make more content in less time to build your brand faster!: http://gift.wearevideomakers.com
Transcript
Welcome to the branding with video podcast, where we help you to leverage
Speaker:YouTube, to build your business position yourself as the expert in your field,
Speaker:and to get paid, doing what you love,
Speaker:if you want to use YouTube to stand out in your industry,
Speaker:this is the podcast for you.
Speaker:We are going to be talking about some of the mistakes that people make when
Speaker:hopping on YouTube, especially when it comes to your personal branding,
Speaker:especially when it comes to what it is that they need to do to position
Speaker:themselves as the expert in their field.
Speaker:The other thing we are going to talk about the reasons why YouTube is probably
Speaker:the best platform in the most neglected platform for experts, because it is
Speaker:so hard because it is so difficult.
Speaker:And we're gonna talk about that a little bit, and then we're gonna give you a
Speaker:couple of actionable steps because I don't ever want you to listen to a podcast, a
Speaker:show, any video, anything of mine, doesn't push you to actually get better at the
Speaker:thing that, that you want to do most.
Speaker:So we're gonna hop right into this.
Speaker:And the first thing that I want to talk about is why you need to be on
Speaker:YouTube, why it is that YouTube is one of the platforms that I feel like
Speaker:is important and essential for anyone who is trying to brand themselves as
Speaker:an expert, who is trying to be an, I wish I brought the book down with me,
Speaker:but I've been relistening to a key person influenced by Daniel Priestley
Speaker:and the whole premise of that book.
Speaker:Is that in order to be someone who is influential in order to be an
Speaker:expert and stand out in your field, You have to do a certain few things.
Speaker:And one of those things is that you have to position yourself on social media,
Speaker:that you have to position yourself online.
Speaker:If you just want to be an employee and kind of jumped from job to job, have,
Speaker:you know, kind of what you might feel like as a normal career, that's fine.
Speaker:You do not have to do these things.
Speaker:These are things that if you want to stand out, if you want to get paid more,
Speaker:if you want to do very specific things, as far as, choosing which clients you
Speaker:do or don't work with, I want to make sure that you understand that this
Speaker:amount of work is not for everyone.
Speaker:I've posted several times on social media talking about just the process
Speaker:of creating content like this.
Speaker:And it is a full-time job for awhile.
Speaker:And the results don't show as much as you would like when you first get going.
Speaker:So, it is a little frustrating, but here are a couple of reasons
Speaker:why you need to be on YouTube.
Speaker:The number one reason, in my opinion, why YouTube is better than any other
Speaker:social media platform, as far as building your personal brand goes.
Speaker:And as far as positioning as the expert goes, is the
Speaker:searchability of the platform.
Speaker:And what I mean by that is while Tik TOK is very much trained to
Speaker:be more search based and a lot of other platforms are as well.
Speaker:They want you to be able to search and find what it is that you're looking for.
Speaker:No other platform is as good or as advanced as YouTube is when it comes
Speaker:to the searchability of content.
Speaker:So if you were trained to learn anything, you can go search it on YouTube.
Speaker:If the thing that you do, the thing that you provide as an expert in your field
Speaker:is something you can teach, which I imagine it is because you're the expert.
Speaker:You're, it's knowledge based, it's service-based of some kind, there
Speaker:are some knowledge that you can impart and give to other people.
Speaker:You can create a video on that.
Speaker:You can make it search based.
Speaker:It's not the best technique in the world.
Speaker:And we'll talk about that.
Speaker:But if you created a video five years ago and you've been building
Speaker:out content and you've been working, you've been getting better.
Speaker:And you've all of a sudden started to take off, which a lot of content creators do.
Speaker:And in fact, I interviewed Cristo and he created content for seven years.
Speaker:He got good traction, but it's only been recently that he's
Speaker:really taken off and his old video.
Speaker:Now have tens and hundreds of thousands of views because it's searchable because
Speaker:it's evergreen because YouTube as a platform, once a store that, and make
Speaker:sure that you're able to watch all of that content later on, as long as it's
Speaker:still relevant, as long as it's still good content, I don't mean good content.
Speaker:And the fact that you have a good microphone or that you have a you
Speaker:know, good lighting, video audio, things like that, while those
Speaker:things help, we'll talk about that.
Speaker:It's not necessary.
Speaker:As long as the content value, the actual knowledge, the actual thing
Speaker:that you are sharing is valuable.
Speaker:That's what really matters.
Speaker:That's what really is going to help people to no, you like you trust,
Speaker:you do business with you and see you as an expert in your field.
Speaker:You don't have to have a setup like this, where you know, if you're
Speaker:watching, you can see the video, you can see I'm able to change angles.
Speaker:I'm able to change a few things here and
Speaker:you don't have to have that.
Speaker:Do I like it?
Speaker:Absolutely.
Speaker:Is it helpful to me?
Speaker:I love it.
Speaker:I really do.
Speaker:So I just want you to know that you don't have to look and sound like
Speaker:professional on the platform to be able to be considered and to be able
Speaker:to position yourself as an expert.
Speaker:So just know that is something that far too many people get hung up on.
Speaker:In fact, I was working with a Tik TOK creator, and she has a quarter
Speaker:of a million people in her audience.
Speaker:And when we started working together, she was afraid to start on YouTube because
Speaker:she didn't have a bumper, which is kind of that, that the graphic at the beginning
Speaker:where it's kind of a little fancy,
Speaker:and honestly, it's not necessary.
Speaker:It's just flash.
Speaker:It adds zero value.
Speaker:At all again, she was worried about not having their camera now, having another
Speaker:microphone, those things are helpful.
Speaker:I will say that spending the time to find at least a decent microphone and
Speaker:a decent camera is absolutely something that's worth your time, but it's not
Speaker:worth stopping you from creating.
Speaker:It's not worth keeping you from giving the value that you have to offer.
Speaker:Because one thing I wish I had done was created videos sooner with less
Speaker:gear because I would've gotten some of the bad videos out of the way.
Speaker:At first, when people weren't really watching and I would have been
Speaker:able to practice a little bit more.
Speaker:And so I do love some of these platforms that are making it easier to create
Speaker:content with your phone, with your camera.
Speaker:That it doesn't have to be overly polished because it gets you into the
Speaker:mindset and the practice of creating.
Speaker:And it's amazing.
Speaker:So YouTube, it is searchable.
Speaker:This, the content you create and put on there will be able to be
Speaker:found for years and years to come.
Speaker:Unless you decide to take it down for some reason or make it, you know, behind some
Speaker:sort of wall where someone has to have a link for things like that at the second.
Speaker:That you need to be on YouTube is I was hinting at this earlier, but
Speaker:it's that the content is evergreen.
Speaker:And so what that means is it is all in one place.
Speaker:It's all on your channel.
Speaker:If you were to go on.
Speaker:And for example, my tech talk page, I have a lot of quick short rabbit tips
Speaker:on there, but if you wanted to see a specific one, it would be incredibly
Speaker:hard for you to do that on YouTube.
Speaker:I have all of my content.
Speaker:There is a little search icon on, and this is only on desktop, but you
Speaker:can search all, you know, a specific topic throughout all of my channel.
Speaker:And if you're trying to learn about a specific topic, you can binge watch all of
Speaker:my content that is on that specific topic.
Speaker:And that is a beautiful thing because you know, one of the things that I
Speaker:loved in key person of influence is that it, you know, Daniel Priestley says
Speaker:it takes about 11 hours of interacting with someone, for them to really
Speaker:decide to do business with you or seven hours, excuse me, and 11 touchpoints.
Speaker:And so you are going on this journey with someone, if you're watching this
Speaker:live or listening to this podcast, You are spending time with me.
Speaker:And I don't know that we'll ever work together.
Speaker:We might interact.
Speaker:But the thing is, if you need the things that I have to offer, and if you know,
Speaker:my services are something that you're considering spending time here, listening
Speaker:to this is helping you to decide whether or not I can actually help you, whether
Speaker:or not you want to have a relationship with me, whether or not these are
Speaker:things that you know that you want.
Speaker:And, you know, if you get in seven hours of my content, likely you've
Speaker:felt like the things that I have to offer are helpful for you.
Speaker:If you get in a couple hours and eh I don't want to hear your content
Speaker:where you've made that decision.
Speaker:I haven't had to hop on calls with you and consult with you.
Speaker:It's the same for you.
Speaker:If you were doing that for other people.
Speaker:Your content, your videos are able to do that work for you.
Speaker:You don't have to write a book.
Speaker:You don't have to, , do all of these other things that I feel like are harder.
Speaker:Maybe someone feels like, you know, writing a book as much
Speaker:easier and being on video.
Speaker:But I feel like creating video content or even audio content is something
Speaker:that anyone can do as long as they're willing to put in the time of practice.
Speaker:So, you know, content on YouTube is evergreen is bingeable.
Speaker:So I can also create playlist.
Speaker:If I know, Hey, there's a specific topic that I want.
Speaker:You know, people come to my channel for, I can create a playlist and you
Speaker:can watch through the entire thing and you can get all the topics, all the help
Speaker:that you need on that specific topic.
Speaker:And, you know, it's helpful for you as far as removing the barrier for
Speaker:you, interacting with my content.
Speaker:So same for you.
Speaker:You have a specific thing.
Speaker:You teach, create a playlist.
Speaker:Maybe you make it seven hours long.
Speaker:So one, so someone can have that interaction with you.
Speaker:I don't suggest that well, we can get into some tactics that way.
Speaker:But it allows someone who has a specific problem to get a solved by you.
Speaker:There's nothing worse that I found when I find someone who's an expert and they've
Speaker:had an answer to this really obscure thing that really no one else has answered.
Speaker:Then I go to their channel to find more and their channel
Speaker:has nothing to do with it.
Speaker:I feel like I found this amazing golden chest and I opened it
Speaker:up and there's nothing inside.
Speaker:And we want the people that you work with, the people that you're serving
Speaker:to feel like you are the expert and that you have so much to offer in
Speaker:whatever it is that they need help with.
Speaker:And the last reason that I think you should be on YouTube is it is
Speaker:the one platform that I know of that can provide exponential growth
Speaker:for those who are teaching those who are experts in those field, and
Speaker:those who are offering information.
Speaker:Not necessarily a service, but as a way to influence and help people
Speaker:you know, when your content is on the platform, the longer it's on the
Speaker:platform, the more exposure it gets.
Speaker:And the more likely it is to get more views.
Speaker:Now, most of your videos, I would say nine out of 10 are just going to decline
Speaker:and are going to reduce in views.
Speaker:That's totally fine.
Speaker:100% fine because the one in 10 that do well make up for the other
Speaker:nine out of 10, that didn't do well.
Speaker:And that is an incredible thing to see.
Speaker:I've seen it time and time again, where really, I, you know, I've worked with
Speaker:clients that have, you know, over a quarter million subscribers on YouTube,
Speaker:and it's just a handful of videos that carry the entire channel, but
Speaker:they had to create tens and hundreds of videos to get those handful.
Speaker:But those handful do incredibly well and honestly create enough
Speaker:income revenue opportunity.
Speaker:For their entire business.
Speaker:And so it doesn't take a lot and you never know on what videos those are
Speaker:going to be or what content that is going to be, but you just keep putting out
Speaker:content to help, to, you know, uplift people that's really the point of this.
Speaker:And so those are a few reasons why YouTube is the best platform.
Speaker:Really quick note here, if you feel like you're not doing well
Speaker:because your subscribers aren't as high as you want them to be.
Speaker:I want to give you one quick note, one quick word of support,
Speaker:Because I see so many content creators and I say content creators.
Speaker:I've worked with content creators a lot.
Speaker:And so if I say content creators and you're like, Hey, I'm an expert.
Speaker:I run a business.
Speaker:I'm not a content creator.
Speaker:If you create content, you are a content creator.
Speaker:Didn't want to burst that bubble for you, but it makes it a little easier
Speaker:when I say content creator by accident.
Speaker:So if you are an expert and your are creating content, And you have
Speaker:a thousand subscribers on YouTube.
Speaker:What you don't realize is you are in the top 20% of all
Speaker:YouTube channels on the planet.
Speaker:There are 100 million channels on YouTube and you're in the top 20%.
Speaker:So, top 20 million and it doesn't sound like a lot, but at 1000
Speaker:subscribers, you hit that level.
Speaker:If you're at 10,000 subscribers, you're in the top 10% of all channels on the planet.
Speaker:And so many people, I think it's kind of that the golden number.
Speaker:It's like, oh, I need a million dollars to be successful and to be okay.
Speaker:And you know, people don't realize what level of income they're requesting.
Speaker:So on YouTube, when you say, oh, channels not really successful, unless as at least
Speaker:a hundred thousand subscribers in the entire world, there are 30,000 channels
Speaker:with a hundred thousand subscribers.
Speaker:In the U S there's 4,500, I have a hundred thousand subscribers or more.
Speaker:And so you were requesting and saying, I am only successful.
Speaker:If I am the top 0.004, 5% of all channels.
Speaker:That is not success.
Speaker:That is higher than the 1% of the 1%.
Speaker:That is the elite.
Speaker:You don't need a hundred thousand subscribers to be successful.
Speaker:And you don't need a hundred thousand subscribers to have a solid income
Speaker:on YouTube, because I have seen channels that had a full-time income.
Speaker:They didn't have a business that they were running.
Speaker:They didn't have anything else providing revenue.
Speaker:It was just YouTube.
Speaker:It was just income from YouTube.
Speaker:And they created a full-time income at like 4,000 subscribers.
Speaker:And I've seen.
Speaker:Experts use content on YouTube app between five and 10,000 subscribers
Speaker:to make six and seven figures a year.
Speaker:You do not have to have a lot of subscribers.
Speaker:You have to position yourself.
Speaker:Well, you have to use it to create expertise and authority.
Speaker:And if you'll do that, it will be something that could transform your
Speaker:business because you are the expert you have done so much work to get to where you
Speaker:are, you know, use something that, that can allow you to have to work a little
Speaker:bit less to get a little bit more done.
Speaker:All right.
Speaker:Some of the top mistakes that I see on YouTube, we're going
Speaker:to go over a few of these.
Speaker:And a couple of these are very granular as far as how tactical they are.
Speaker:Some of these are a little bit more broad and general, and I think I have a list
Speaker:here, but I think I want to add one really quickly off the top of my head, and that
Speaker:is not approaching YouTube correctly.
Speaker:And you know, I've worked with several different businesses and.
Speaker:The content that they create comes from a mindset that, that isn't
Speaker:what you need to bring to YouTube.
Speaker:The mindset is that I'm here on YouTube to get clients, to get business, to
Speaker:produce income, to produce revenue.
Speaker:And so when I'm creating these videos, instead of coming from a
Speaker:mindset of how can I help this person, who's probably going to watch my
Speaker:content, how can I provide value?
Speaker:They create commercials and I've had everywhere from small, medium businesses,
Speaker:all the way up to fortune 500 companies that I've worked with on their channels.
Speaker:And they're like, Hey, here, optimize these videos.
Speaker:So they get more views.
Speaker:And like, I mean, I can do my best, but YouTube, the YouTube is
Speaker:not 2012 anymore, 2015 anymore.
Speaker:This is 20 22, 20 21, 20 20, depending on the year I was working with
Speaker:these clients and the algorithm is smart enough to know what kind of
Speaker:content you have, who to show it to.
Speaker:And when it does show.
Speaker:It reads how people interact with it.
Speaker:And so while I can optimize the title, the tags, the description,
Speaker:I can do everything in my power to get it shown in front of people.
Speaker:If someone clicks on that video sees it's an ad watches two seconds and leaves.
Speaker:, YouTube, even though I've done it, everything I possibly can will say,
Speaker:people don't like this video, we're not going to suggest this video.
Speaker:So what my still pop up in search, meaning most content creators and you
Speaker:know, people on the platform optimize their videos for search to get found,
Speaker:which can work, but you need to graduate past that if you really want to grow on
Speaker:YouTube, So if someone searches something related, they might find that video,
Speaker:but YouTube, instead of working for you, it's now working against you and 70% of
Speaker:all views on YouTube come from YouTube recommendations and suggested videos.
Speaker:And so you are literally, and it's not quite 80 20 in this circumstance, but
Speaker:you're focusing on the 20% or the 80% of things that give you 20% of your results.
Speaker:And that is not where you want to be.
Speaker:You want to be able to work on the 20% of things.
Speaker:They give you 80%.
Speaker:And one of those things that you have to do in order to get there is to
Speaker:get YouTube, to suggest your content.
Speaker:And that means you need to create.
Speaker:Good valuable content.
Speaker:You need to create value.
Speaker:You need to give, you need to serve you.
Speaker:You can not try to take from YouTube or from your audience and expect that YouTube
Speaker:will grow and will suggest your content.
Speaker:And I love the comments that we've got going on here.
Speaker:A surfers get paid letter.
Speaker:I love that.
Speaker:And we have some targets to chase and I would say your first target for
Speaker:subscribers on YouTube to get that first 100, just focus on the small
Speaker:numbers first, because if you have 100 people that you're serving that
Speaker:tells YouTube that there are good things going on and you can do some
Speaker:customization there go for a thousand.
Speaker:And honestly, I would say don't set your sights on a hundred thousand
Speaker:dollars, unless you want to become a full-time content creator, which you
Speaker:might set your long longterm goal.
Speaker:No higher than 10,000, because 10,000 is top 10%.
Speaker:That is elite.
Speaker:That is incredible.
Speaker:So.
Speaker:Don't push yourself too hard because if you say, oh, 89,000
Speaker:to go, it's a long road.
Speaker:It's a long road and you're not gonna be happy doing this.
Speaker:And YouTube should be something that's definitely enjoyable.
Speaker:All right.
Speaker:So let's talk about a couple of things to to help you with, you know,
Speaker:the mistakes that you can avoid.
Speaker:The thing that I see most often is that, you know, this expert this business
Speaker:person, this business is already creating content somewhere, whether
Speaker:that's on LinkedIn, whether that's on.
Speaker:Less commonly, but has been very effective.
Speaker:Take talk.
Speaker:And I've actually gotten several five figure contracts from tick tock.
Speaker:Tick tock is great, but I see a lot of different content being
Speaker:created on other platforms where the minimum level of production isn't
Speaker:nearly as high as it is on YouTube.
Speaker:Now, do you need again, do you need something that looks like this?
Speaker:We're able to have multiple camera angles and have it look really good
Speaker:and have the sound very professional.
Speaker:No, you do not.
Speaker:But we do need to do is understand that how good your video sounds will
Speaker:determine if people stay on or not.
Speaker:How could your video sound or looks will affect it a lot less, but the
Speaker:things you can use your smartphone.
Speaker:You can use the back camera.
Speaker:If you get the lighting rate, it will actually, you know, my first 60 videos
Speaker:were shot on an iPhone, but I had good lighting and I learned a couple of
Speaker:techniques, a couple of things that improved my video quality substantially.
Speaker:And you need to put that time.
Speaker:To make it look a little bit better.
Speaker:It doesn't need to be a ton better.
Speaker:You're not a cinematographer and you're not trying to make videos for a living.
Speaker:You just need to look good enough and sound good enough that when you're trying
Speaker:to hop over this barrier of, you know, people's defenses of, I don't trust you.
Speaker:I don't know you.
Speaker:Like, why do you think you can help me?
Speaker:You're saying you're an expert, but I, why should I believe you?
Speaker:If you look and sound professional automatically, that first impression
Speaker:is this person is good at what they do.
Speaker:I don't know anything about them yet, but the first, that first introduction to you,
Speaker:that first impression that you've made is one same thing with, you know, in business
Speaker:and businesses changing, obviously.
Speaker:But if you wear a suit, if you wear, if you're very well put together,
Speaker:that first impression is good.
Speaker:Now, in some instances, you know, wearing a suit nowadays might make it
Speaker:so that people don't hire you because they are more relaxed and they are less.
Speaker:Having that impression and having that persona about you, that I am
Speaker:a professional in that no matter what I do at well, that helps.
Speaker:That helps a ton.
Speaker:Is it a game changer?
Speaker:No, because now you've just made sure that there's no extra barriers
Speaker:and it's still up to you to create content, to help these people.
Speaker:But if you don't take a little bit of time and maybe spend a little
Speaker:bit of money to get that right.
Speaker:And I've talked about my studio before, you don't need anything
Speaker:close to what I have here, but what you do need is just a little bit,
Speaker:just a little bit to look good.
Speaker:So we don't want to add extra barriers.
Speaker:So that's one of the mistakes that I also see is not paying attention to
Speaker:that because even for free, you can make your videos look and sound better.
Speaker:You don't have to spend money.
Speaker:All right.
Speaker:So let's hop into a little bit of a couple of granular tips that
Speaker:I see and maybe how to fix them.
Speaker:So on YouTube, the most important top two most important.
Speaker:As far as, yeah.
Speaker:Getting views, getting YouTube to recommend your content
Speaker:is one getting the click.
Speaker:So people use the term clickbait and they think, oh that's a terrible term.
Speaker:It is only if you don't deliver on what baited that click.
Speaker:And so when you bait a click, you know, you think of your thumbnail.
Speaker:There, there's a picture that is enticing people to do more because the human brain
Speaker:processes, images, processes, pictures, processes people's faces way faster than
Speaker:it could ever process any kind of words.
Speaker:And so the first thing that people are looking at when they search our
Speaker:thumbnails, and if your thumbnail doesn't stand out, if it's too noisy, if it's too
Speaker:busy, if has too many words on it, if the words are too small, to be able to read
Speaker:on a phone, which is, you know, something is huge people aren't going to click.
Speaker:And so one of the things that I see is and you do you want to be able to.
Speaker:A recognizable thumbnail, recognizable style, recognizable something.
Speaker:And so, for example, in my thumbnails, I have a couple of pictures, a couple
Speaker:of, kind of silly pictures that I took that I reuse over and over.
Speaker:Should I take more pictures?
Speaker:Yes.
Speaker:It would be super helpful, but very busy, a lot of things going on.
Speaker:And so, now there are a couple of where I'm just kind of pointing over and a half
Speaker:a weird face on maybe I'm pointing up.
Speaker:I pointed a bunch of different ways.
Speaker:I D I did a couple of things there so that I have an image of me
Speaker:that I can remove the background.
Speaker:And I have a couple of apps that make this really squeezy.
Speaker:So if you're like, I don't know how to use Photoshop.
Speaker:I don't either.
Speaker:That's okay.
Speaker:I pay for, I think it's like $5 a month for an app that you
Speaker:click this little button says magic removes background for you.
Speaker:You can slide things around, like my thumbnails, take me
Speaker:maybe two or three minutes.
Speaker:And I make sure that in the thumbnails, there's no more than three to five words.
Speaker:Sometimes a little bit more.
Speaker:I wouldn't do it though.
Speaker:Five minutes max or five, five minutes, five words, max, in
Speaker:order for people to see it.
Speaker:You know, I edit my thumbnails on my smartphone because I know people are
Speaker:going to see it on their smartphone.
Speaker:And so if I edit on my nice new Mac book and you know, my large 16 inch
Speaker:screen, it looks a little bit funny.
Speaker:But on my phone, because a couple of things you best practices you want to
Speaker:up the saturation, just a little bit on the thing that you want to pop,
Speaker:you want to up the contrast and, you know, changing things and maybe outline
Speaker:it so that it pops a little bit.
Speaker:And if you do those things you're drawing attention.
Speaker:This is it's psychology.
Speaker:It's marketing.
Speaker:It's this is not art.
Speaker:I mean, it is an art and a science.
Speaker:This isn't about the art.
Speaker:This is about what do I need to do to capture someone's attention.
Speaker:What is the psychology behind how this thumbnail works.
Speaker:And so, you know, my best thumbnails, you know, one example is when I
Speaker:talk about a product, the PR, you know, I have noticed that just
Speaker:product videos actually work better.
Speaker:I do have some tools to allow you to AB test thumbnail
Speaker:switch as an advanced tactic.
Speaker:, but the point is here that I need to show what the video's about.
Speaker:I need to get the click.
Speaker:And so when, for example, I did a video on my Mac book.
Speaker:I had me in the picture.
Speaker:I had a box of the MacBook.
Speaker:I was pointing at it.
Speaker:I was looking at the camera so you can see my eyes because eyes are important.
Speaker:Make your face really big.
Speaker:And I'm directing the attention to what is the most important thing.
Speaker:And so if your thumbnails aren't doing that, if I can't look at your
Speaker:thumbnail without your title and without reading the words, unless there's
Speaker:five or less words, if there's five or less words, I'll let you slide.
Speaker:But if there's more than that, and I can't tell what your video
Speaker:is about without reading it.
Speaker:It's not a good thumbnail.
Speaker:It's not going to beat someone to click because I can't tell if it's
Speaker:going to answer my question or not.
Speaker:You know, maybe what that means is if you're interviewing someone because you
Speaker:know, we are talking about, you know, positioning yourself as an authority.
Speaker:Maybe you have your face and you have your guest's face on there.
Speaker:Fanny.
Speaker:Good morning.
Speaker:Good morning.
Speaker:Good to see here.
Speaker:So maybe in that fund though, you have the two people's faces and then you have
Speaker:a couple of words that let the viewer know what the video's about, but it
Speaker:doesn't confuse as far as, you know, too many words, like, like we said before,
Speaker:I try, I wish I had the exact number, but it is milliseconds, maybe like 150
Speaker:milliseconds, I think, to be able to process a picture, a face, something
Speaker:that words it's a couple of seconds.
Speaker:I have to read the words I have to then understand the words you do not
Speaker:want the words to be the thing that is trying to entice people to click.
Speaker:And so your thumbnail needs to be bright.
Speaker:Yeah, I know some of us, we don't really don't want bright flashy
Speaker:colors, but it stands out and it catches people's attention.
Speaker:And the elements of that thumbnail need to allow me to understand what's going on.
Speaker:Then I click on it and actually the process isn't I don't
Speaker:click, I don't click on it.
Speaker:I'm scrolling.
Speaker:And I see you're capturing thumbnail.
Speaker:It's bright.
Speaker:It's simple.
Speaker:I can tell what the video's about.
Speaker:I'm like, huh.
Speaker:Okay, cool.
Speaker:That might be the answer to my question.
Speaker:That might be the answer to something I need.
Speaker:And then I'm going to read your title and your title should not be reflected
Speaker:in both your thumbnail and the title, because if like you're wasting real
Speaker:estate, as far as the space that you have to show someone, then I read your title.
Speaker:And if it is a optimized for search title, it can work.
Speaker:It can get you found in search.
Speaker:That's I'm not saying that's a bad thing.
Speaker:I'm saying that's not the best thing, you know.
Speaker:Good, better, best.
Speaker:That's a good thing.
Speaker:And if I can't tell what your video is about from the
Speaker:title again, that's also bad.
Speaker:So.
Speaker:Oh, I did a video on the Fujifilm X, H two S this is a camera
Speaker:that I'm really excited for.
Speaker:I nerd out over, and it's not always the most exciting to people, but those who
Speaker:are searching for it, it is exciting.
Speaker:And so the first title that I made was search-based, you know, it was the
Speaker:Fujifilm X, H two S versus the Xs 10 both cameras that I have, you know, which
Speaker:is the best camera for YouTube in 2022, that title very optimized for computer.
Speaker:And if you saw it, maybe you'd heard of the Fuji camera.
Speaker:And you're like, I don't know if I really care to click on that.
Speaker:Like, unless you've searched a specific leader, I don't know.
Speaker:This is not super interesting to me.
Speaker:However, the other title that I'm testing on it is Fujifilm just might've
Speaker:made the best camera for YouTube.
Speaker:It's like, oh, interesting.
Speaker:Okay.
Speaker:Now you've piqued my interest.
Speaker:People can still find this.
Speaker:They can find best camera for YouTube.
Speaker:That'll still pop up Fujifilm.
Speaker:I didn't put XUS, but it's in the description.
Speaker:It's in the other places than it needs to be for search.
Speaker:And so is it going to pop up as often in search?
Speaker:Probably not, but if I get more people clicking on it, because I
Speaker:have hooked you in psychologically, it's going to get more views.
Speaker:And so that's what you need to do with your titles and your thumbnails.
Speaker:They need to compliment each other, not copy each other, and they
Speaker:need to do their respective jobs.
Speaker:Thumbnails job is to catch attention and very quickly tell the story of
Speaker:what the video is going to be about.
Speaker:And then the title is to finish the job, come in and close, make sure that they
Speaker:know what they're getting themselves into, but you've left them intrigued.
Speaker:You left them wanting more.
Speaker:You've left them feeling like this is the right video.
Speaker:I need to click on this.
Speaker:I need to understand what you're talking about because I do need
Speaker:a better camera for you to.
Speaker:But I why is the Fuji, why did Fuji make the best camera?
Speaker:What's what about it makes it the best camera?
Speaker:No, I don't know.
Speaker:And so even if you're not interested in the Fujifilm X, H two S which I'm
Speaker:guaranteeing no one watching this is because it's a very nerdy topic.
Speaker:You might just be interested in learning why it's the best camera for YouTube.
Speaker:So mistake number one, I guess number two, cause they added.
Speaker:One is not baiting the click, not getting the click, not spending the time on
Speaker:your thumbnails and your titles in order to get people to click on your video.
Speaker:Now, the next thing here is once you have worked on that's the
Speaker:first thing I would work on it.
Speaker:Focus on your thumbnails and your titles, get those working and
Speaker:operating to the best of your ability.
Speaker:And you can go into your YouTube analytics.
Speaker:That's a little bit deeper than we can go here, especially where this
Speaker:is both a video and audio podcast.
Speaker:Maybe I'll do a live Q and a or something about where we can
Speaker:dive into analytics and see.
Speaker:How to tell if your thumbnails and your titles are working well.
Speaker:If you're listening to this, we do have people asking questions.
Speaker:And one of the questions I do want to address, because this is very pertinent
Speaker:to what we're talking about is can you try one title for a few weeks
Speaker:and then switch to another title?
Speaker:Yes and no.
Speaker:So, what I would do is actually I do have a strategy that I would use.
Speaker:I wouldn't switch your title right away.
Speaker:If you're a new channel, this likely doesn't apply to you.
Speaker:But when you first released a video, it gets a lot of views
Speaker:faster than it does later on.
Speaker:But there are some tools that I use that allow you to AB test titles, thumbnails,
Speaker:metadata, all different things.
Speaker:And so the software you'll program it and never test more than one variable at
Speaker:a time, you know, scientific protocol.
Speaker:Like if you change too many variable variables, you don't know what did what.
Speaker:And I do recommend testing thumbnails first, but this software will test.
Speaker:One title for 24 hours and then swap.
Speaker:And it will alternate.
Speaker:You can set a standard amount of time that you wanted to go, or you can say, just run
Speaker:this until it's statistically significant.
Speaker:And for those of you that haven't been in math for a long time, essentially,
Speaker:what that means is there's enough data there to know that with 95% competence,
Speaker:they can say 95% sure that this one, whichever version works better.
Speaker:And then it allows you to decide.
Speaker:And for me, I always pick whichever one works better.
Speaker:And do I always wait till it's 95%?
Speaker:No, because I've been doing this long enough.
Speaker:I can tell.
Speaker:I can see.
Speaker:And then the data shows me, it's like, oh, we're 80% competent.
Speaker:Like I can see why let's just stop there and be good.
Speaker:But yeah, you can absolutely switch those to buddy.
Speaker:It's the tool that I use for that.
Speaker:You do need certain level of software and honestly, maybe I should
Speaker:do a training on that sometime.
Speaker:But yeah, you can absolutely test and I recommend you test a lot.
Speaker:You're going to hear from some people, and this is their opinion.
Speaker:I have my.
Speaker:Testing that isn't great because it's when to drop your video out of search,
Speaker:or you're going to come to find out I've hinted at it multiple times,
Speaker:70% of views come from recommended.
Speaker:So if I can move my video from search to recommend it, I don't care that I'm losing
Speaker:out on 30% of use because I'm getting 70%, I'm getting, you know, over 200, you know,
Speaker:a hundred percent, more, 220% increase in views if I'm able to swap over.
Speaker:And so don't worry about that too much, but that's my process.
Speaker:That's my opinion.
Speaker:You'll you had a different things.
Speaker:But yeah, so the next thing is you've got action item.
Speaker:If you don't have good thumbnail, so if you don't have good titles, if you're
Speaker:not getting enough clicks on your video, which we didn't need to go over, how you
Speaker:know how to determine that focus, focus on making better thumbnails, focus on making
Speaker:better titles, focus on improving those things, and then go on to the next thing.
Speaker:The next.
Speaker:Is the biggest mistake.
Speaker:Number three is you're losing people in that first 60 seconds.
Speaker:And this is probably one of the hardest parts about creating content on YouTube.
Speaker:And one of the reasons why it is so hard to do well is because if
Speaker:you're not keeping people in that first 60 seconds, then I'm going
Speaker:to watch the rest of your video.
Speaker:You've put in a lot of time and a lot of effort to create these videos.
Speaker:And if you've spent equal time on that first minute, as you have
Speaker:the rest of the video, you're not going to get the BSU deserve.
Speaker:And so you have to give a disproportionate amount of time to
Speaker:the things that matter most that first 60 seconds of the video essential.
Speaker:If you've hooked someone in for the first 60 seconds and they're like, this
Speaker:video is going to answer my questions, they'll watch four or five, six
Speaker:minutes, unlike most other platforms.
Speaker:Now in that four or five, six minutes, you need to also give good value
Speaker:if your video is longer than that, but you are, you have to have to
Speaker:have an incredible for 60 seconds.
Speaker:The problem here is that this is changing.
Speaker:It really is because of platforms like tick-tock Instagram reels,
Speaker:Facebook reels, YouTube shorts, people's attention spans are, I
Speaker:wouldn't say shorter, but we have more information and more content than ever.
Speaker:And so we are more decisive in determining what we will spend our time on and
Speaker:what we won't, as far as content goes.
Speaker:Now we do get sucked into content.
Speaker:We do get sucked into platforms, but the thing here is that.
Speaker:We are now because we're making so many decisions, you know, if
Speaker:you're watching 222nd videos, like you're just, Nope, not a good one.
Speaker:No, not again, like in that first few seconds.
Speaker:And if that is becoming a habit, when you come over to YouTube and you
Speaker:click on a 15 minute video, instead of giving it 20 seconds to really hook you
Speaker:in, you're now giving it 10 or five.
Speaker:And there has to be an incredible amount of value in that first
Speaker:minute to really keep people.
Speaker:So, one thing that I see a lot of people doing a lot of experts
Speaker:interviewing other experts, which is amazing, which is incredible.
Speaker:Part of the problem is they're just taking that live stream.
Speaker:And, you know, there's two things here and these slightly granular, but I feel like
Speaker:this will be helpful for you, especially if you interview people or do a podcast of
Speaker:any kind video podcast, either they live, stream it to YouTube, which is great.
Speaker:You know, live streams can get a lot of views.
Speaker:And then they just leave it there, which can work, but you have to do
Speaker:a couple of things or they're just taking that podcast from the recording,
Speaker:from whatever platform they have it on and just uploading it as this.
Speaker:The problem with that is that when you first start that podcast,
Speaker:when you first start get going, it's not super interesting.
Speaker:And you know, that is not a good way to start a YouTube video because
Speaker:someone is, they're giving you five second increments to decide whether
Speaker:they're going to stay or not.
Speaker:And you know, if my video starts, Hey yeah, let me get this going gone.
Speaker:Totally gone.
Speaker:If you know, you say, oh yeah.
Speaker:Hey, welcome.
Speaker:Oh, are you okay?
Speaker:Like checking your audio doing for things like that again, gone.
Speaker:And so you do need to do a little bit of.
Speaker:Whether that's physically, as far as downloading the file and
Speaker:actually editing it and you don't have to be crazy good editor.
Speaker:I'm not asking you to do, you know, effects or color grading
Speaker:or anything complicated.
Speaker:It's literally just cutting off some of the fluff at the beginning, or you
Speaker:need to plan your live stream to make sure that you have a solid intro.
Speaker:You're getting right into the value and that the other thing, well, if you're
Speaker:leaving live stream, you can't do this.
Speaker:We'll give you a tip here in a second, but it just needs
Speaker:to get right into that value.
Speaker:If you're at one minute, you're not already into the value of
Speaker:what the podcast has offer people.
Speaker:Aren't going to listen.
Speaker:And maybe what that means is you spend that first minute, you have a really
Speaker:short introduction to your podcast.
Speaker:Okay?
Speaker:I need to practice this better, but you know, for mine, it would be, you
Speaker:know, welcome to the branding with video podcast, where we help you to, I need
Speaker:to buy this slogan and practice it.
Speaker:So I, I have some work to do.
Speaker:I'm rebranding everything, bear with me.
Speaker:But we're where we help you to use YouTube to position
Speaker:yourself as the expert in your.
Speaker:Hop right into the value.
Speaker:You know, today we are talking about why you need to be on YouTube in 2022.
Speaker:If you want to succeed as an expert, because without YouTube there, it's
Speaker:going to be incredibly hard to get the success that you're looking for.
Speaker:We're going to talk about the top five mistakes that people
Speaker:make on YouTube, how to fix them.
Speaker:So you can get more views to get more clients and you can
Speaker:build your business faster.
Speaker:And then we're going to give you a couple of action items to make sure
Speaker:that you are making progress and that you are able to become the expert in
Speaker:your field that you would like to be.
Speaker:And I've spent 20 seconds up front and I maybe have an ex.
Speaker:Maybe I have someone I'm interviewing.
Speaker:And so I want to give them an introduction, but if I hop right into
Speaker:that slow introduction, I don't care.
Speaker:Typically if I'm searching YouTube.
Speaker:And less, I know that expert, which I've worked with channels
Speaker:that have built their audience off of the backs of other experts.
Speaker:It doesn't go well.
Speaker:It really does not because you're overshadowed by those experts.
Speaker:And the only reason someone's watching your channel is to hear that expert speak.
Speaker:And so they don't come back for other videos unless you do very specific things.
Speaker:And so you want to make sure that before you introduce that person, they know,
Speaker:and you've spent the first 20 seconds, just here's exactly what you're going
Speaker:to get from this podcast episode.
Speaker:So if you don't care about X, Y, and Z, this is not the right video for you.
Speaker:If you do care about X, Y, and Z, you're going to really miss out
Speaker:if you switch off of this content.
Speaker:So you need to make sure that's there.
Speaker:You need to make sure that you're giving value that way, because if you'll do
Speaker:that, you are going to help so many more people, and you're going to get
Speaker:a lot more value out of spending your time, effort, money, all of those
Speaker:things on creating YouTube content.
Speaker:That first 62nd.
Speaker:If you're not going to edit it, if that's not in your realm, if you don't
Speaker:want to hire an editor, make sure that you're planning a lot more in that first
Speaker:60 seconds that you're really spending time focusing on planning that content.
Speaker:So that's the number four mistakes that people make, or number three, excuse me.
Speaker:Is losing people in that first 60 seconds, not really focusing on it.
Speaker:All right.
Speaker:So I talk a lot longer than I think I do because it's already been over
Speaker:40 minutes that we've been going and I wanted to be 30 minutes.
Speaker:And we're about two-thirds of the way in.
Speaker:So next thing we're going to talk about these two last mistakes rapidly because
Speaker:these are later on we've kind of gone in order of what you need to focus on first.
Speaker:So if you haven't gotten down the fact that you were actually focusing
Speaker:on who you're talking to and giving them value, if you're focusing on
Speaker:your thumbnail, as far as getting a click, because you are getting.
Speaker:A story you are showing people that they're clicking on there, I think,
Speaker:and then your title is optimized for people and their psychology
Speaker:and not for a computer algorithm.
Speaker:If you haven't focused on those things, you've had a lot of work to do first.
Speaker:These next two mistakes are things that you can work on
Speaker:after you've gotten those down.
Speaker:But the second thing is not focusing on the content quality.
Speaker:And what I mean by that is not the production.
Speaker:You know, that is one thing that we've talked about.
Speaker:And we'll talk about here again in a second, cause that is the fifth
Speaker:mistake, but not focusing on what is the actual value of this content.
Speaker:You know, too many people will say, okay, well, I'm going to give value,
Speaker:but I'm going to say my best stuff.
Speaker:Behind paywalls, I'm going to, I'm kind of give you a teaser, but you're not
Speaker:really going to get value for my content.
Speaker:And, you know, 20, 30 years ago that worked because information
Speaker:was not readily available, you had to pay to get information today in
Speaker:the world of the internet, social media information is everywhere.
Speaker:Literally you can learn how to do anything.
Speaker:Any other expert has done for free.
Speaker:Now, will it take you a long time to do that?
Speaker:Probably isn't going to take an incredible amount of time seal,
Speaker:you know, construct and put together all of the things in here.
Speaker:Absolutely.
Speaker:Because you know, you are you're having a hard time knowing
Speaker:exactly what order to do it in.
Speaker:You need to focus on keeping people's attention.
Speaker:But if you're, if you aren't focused on giving value and giving information
Speaker:for free and not charging for it how are people going to trust you?
Speaker:If you give me information, say a 15 minute video, I go try it
Speaker:and I get results instantly.
Speaker:I'm going to have other issues and I have other problems and other things
Speaker:that I need to be able to solve.
Speaker:And you've answered it for me.
Speaker:You've given me some results.
Speaker:You've improved, you know, the things that I'm doing and the effort
Speaker:that I'm putting in immediately.
Speaker:And so that's part of why I give some of this advice.
Speaker:That's why I spent so much time on here's how to improve your thumbnails.
Speaker:Here's how to improve, you know, at the beginning of your video, because
Speaker:I know that if you just go and spend an extra 20 minutes on a couple of
Speaker:thumbnails, you're going to get better.
Speaker:And you're going to trust me more and you're going to come back because
Speaker:information is so readily available.
Speaker:It's so free that there's no, no reason for you to the gate, it, to
Speaker:guard it because you're going to push people away, what you should charge.
Speaker:And, you know, Daniel Priestley in his book talked about this is you really
Speaker:charged for the implementation because sorry, if someone, if I go over and
Speaker:I share, you know, three hours of information with you, and you're the type
Speaker:of person who's going to go figure this out on your own, you are going to spend a
Speaker:lot of time and waste a lot of potential earning opportunities to learn the things
Speaker:that I already know and the things that I could already fast track for you and
Speaker:help you with, you know, you know, there are, and I don't want to bring too many
Speaker:products into this, but you know, I have the Yolo live pro box here, which.
Speaker:And most of the time right now, because I'm in the Stuart uses switcher.
Speaker:But the thing here is that say you have a conference going on,
Speaker:say you have an event going on.
Speaker:And like, I want to livestream this.
Speaker:I want to put this on my LinkedIn.
Speaker:And I put this on my YouTube, how do I do this?
Speaker:Well, I'm gonna need to hire someone.
Speaker:I mean, by this and by that and do that, like, I don't wanna hire someone I need
Speaker:all of these things we don't know is that there's a solution example for this.
Speaker:It will live stream from anywhere so long as there's either SIM
Speaker:card, wifi or ethernet, they will connect for video sources.
Speaker:It'll connect multiple audio sources.
Speaker:You like, literally you don't need, you could just live string
Speaker:from it without a computer.
Speaker:You don't need those things.
Speaker:And so for me doing what I do, I know that's a solution.
Speaker:The thing here is you don't know that's the solution.
Speaker:So you might think, oh, I need to buy a computer.
Speaker:I need to buy, like, you need to buy this massive amount of equipment and
Speaker:travel with that mass amount equipment.
Speaker:So just this little tiny.
Speaker:So is that a weird example?
Speaker:Yeah.
Speaker:Yeah, it might be.
Speaker:But the point that I'm making here is that someone who wants to do it
Speaker:themselves is going to go try it anyway.
Speaker:Maybe they can't afford you anyway.
Speaker:They wouldn't be the best person to work with because they're the type of person
Speaker:that wants to figure it out themselves.
Speaker:Those who truly will make good clients, good partners, good people to work with.
Speaker:Aren't going to like, they're going to hear everything you're saying.
Speaker:And then gonna say, you know what you're talking about?
Speaker:Could you, can I hire you for this?
Speaker:And one of the best examples, and this it's been shared many times, I don't
Speaker:know where the origin of this is, but there was, you know, a real estate
Speaker:agent that put on a seminar church, few hundred dollars to say, Hey, I'm
Speaker:gonna teach you literally everything.
Speaker:You need to know how to sell your house.
Speaker:And they give you all the documents, the process, everything start to finish.
Speaker:And at the end of it, she had about a third of the people come up and ask
Speaker:us to hire her, to sell her house.
Speaker:And she was like, I'm beyond confused.
Speaker:You paid a few hundred dollars to learn how to do this yourself and save money.
Speaker:And now you want to hire me.
Speaker:And they're like, yeah, the sentiment was, this is a long process.
Speaker:There's a lot to it.
Speaker:And you clearly know this incredibly well because you're able to explain
Speaker:it to me in a way that made sense.
Speaker:And I feel like if I wanted to put the time and effort into doing
Speaker:it, I probably could, but I'm not going to do it as well as you are.
Speaker:And so I want you to be the person who represents me and the person
Speaker:that does this service for me, that is absolutely where you want to be.
Speaker:If you give information away for free, if you do your very best to help, just
Speaker:because you want to help people, just because you have a mission that you're
Speaker:trying to do accomplish, you know, impact that you're trying to make.
Speaker:You're going to find a lot more success because people will view
Speaker:as the expert in that space.
Speaker:So we do have one more steak and then I have another thing I want
Speaker:to touch on really quickly that I feel like it's also a mistake.
Speaker:But the last one, you know, stick number five is not taking
Speaker:time for production quality.
Speaker:Does this mean you need to buy a very expensive microphone?
Speaker:No expensive camera, no expensive switcher.
Speaker:You'll lie pro.
Speaker:Now, is it helpful?
Speaker:It can be, it depends on your needs.
Speaker:Depends on what you want, but don't let that stop.
Speaker:You don't let that keep you from getting going right upfront.
Speaker:And so, you know what I mean?
Speaker:When I say not taking time, notice, I said time for production.
Speaker:Quality, not money for production.
Speaker:Quality is you can absolutely set things up better.
Speaker:So for example, if you are using your webcam to be able
Speaker:to record you your computer.
Speaker:The one thing that you do, El Gato has iPad.
Speaker:Cam is the app.
Speaker:I'm sure there are others.
Speaker:That's the one I use.
Speaker:It'll turn your phone into webcam.
Speaker:And so I can use any one of these three cameras that are so much better
Speaker:than the webcam on my computer.
Speaker:So if you're saying I don't have money to spend $6 and actually
Speaker:there's a free version, it just won't let you use, like, I think 10
Speaker:ADP or 4k or something like that.
Speaker:So you can't turn your phone into a webcam, $6 inexpensive that will
Speaker:elevate how good your stuff looks.
Speaker:You can turn off overhead lights and have lights coming from
Speaker:the side or a window light.
Speaker:If you don't wanna spend money.
Speaker:That will give you a much better look.
Speaker:And so there are several things this way where you just need to spend
Speaker:the time to learn what it takes to have better looking footage.
Speaker:You know, maybe you're using the microphone on your
Speaker:Mac book or your laptop.
Speaker:Terrible idea, because it's not going to sound good.
Speaker:It's going to pick up a lot of different things.
Speaker:It's going to say I have so many different microphones.
Speaker:Yeah.
Speaker:Swinging this guy around, having the right style, the right type of
Speaker:microphone can make a difference.
Speaker:So this guy right here, I'm not going to switch to it.
Speaker:I do some shows where I talk about microphones.
Speaker:I switched multiple times.
Speaker:This is a dynamic microphone.
Speaker:So if I were to switch with this, I would have to talk really close
Speaker:to this because it rejects so much noise everywhere else that oh yeah.
Speaker:It's perfect for podcasting this.
Speaker:On the other hand, I have my room treated.
Speaker:I have about thousand dollars worth of sound treatment in this room
Speaker:because I wanted to sound good.
Speaker:It's hard.
Speaker:Wallet, hardwood, floor, hard walls, hard, everything.
Speaker:It sounds terrible before we treated it, this microphone sounds phenomenal,
Speaker:but it only sounds phenomenal because we've done this on treatment.
Speaker:So there are other types of microphones that you can get that
Speaker:you don't need to treat your room, that you don't need to worry about.
Speaker:I mean, it'll still pick it up a little bit.
Speaker:If you have kids playing in the background, animals, stocks,
Speaker:like you're working from home, you're recording from home.
Speaker:It will block out so much of that.
Speaker:But the thing is you need to spend the time to figure out what that is or work
Speaker:with someone you don't hire someone to set up your studio like at is that excessive?
Speaker:Is that silly to spend money, to pay someone, to set things up for you?
Speaker:I don't know.
Speaker:Like, did you pay someone to set up your LLC?
Speaker:Did you pay someone to do your taxes?
Speaker:Do you pay it?
Speaker:Like, do you pay lawyers?
Speaker:Do those things like visa.
Speaker:Professionals.
Speaker:They're very good at their job and that's why you pay them.
Speaker:So if you're going to be creating content over the long haul, if you're
Speaker:going to be creating a YouTube channel in order to position yourself as an
Speaker:expert, in order to build your business and make you the expert in your field,
Speaker:you need to look and sound the part.
Speaker:And so spending a few hundred dollars, even a few thousand
Speaker:dollars between everything in my opinion is worth the investment.
Speaker:And it is an investment.
Speaker:I think if you're trying to be an expert in your field that you know
Speaker:this, like these are write-offs, these are investments in your business.
Speaker:It's not a cost for me.
Speaker:You know, I have multiple cameras.
Speaker:I have a dozen microphone.
Speaker:I've got, I work with a lot of brands and so testing different products,
Speaker:I'll have probably by the end of this week, I'll have 20 microphones.
Speaker:Do you need 25 microphones?
Speaker:No.
Speaker:If I were to go buy another microphone in my pocket, that's an expense.
Speaker:That's unless I'm somehow.
Speaker:And for me, I would, because I can make content, but I can turn it into
Speaker:investment by making it make me money.
Speaker:It's just a cost.
Speaker:I already have a microphone point I'm trying to make here is that if you
Speaker:need something to make you look more professional and to get you more business,
Speaker:it's not a cost, it's an investment.
Speaker:So make sure you invest wisely.
Speaker:And sometimes that means investing in someone else's wisdom and knowledge to
Speaker:get you set up, to get you the right.
Speaker:For your budget for your needs.
Speaker:So, that is, that's something that you need to make sure you do.
Speaker:That was mistake.
Speaker:Number five is spend a little bit more time on the production quality
Speaker:and really making sure that you look the part as the expert in your field.
Speaker:So I think we'll stop there as far as mistakes go because
Speaker:we are we're approaching time.
Speaker:I'm gonna stay over because we have action items and these are the most important
Speaker:part of the solo podcast episodes.
Speaker:What are you going to do?
Speaker:What are you going to change?
Speaker:What do you need to focus on most?
Speaker:And if you focus on those things where the what's the result going to be.
Speaker:And so I want to make sure that we talk about a couple of these really quickly,
Speaker:the first thing, practice your thumbnails.
Speaker:And we already mentioned this, if nothing else, first practice your
Speaker:thumbnails because it's this process.
Speaker:I have, you know, a mastermind group that I'm a part of.
Speaker:They are all agency owners.
Speaker:I'm part of an agency, a chief social media officer at an agency.
Speaker:And we were working on building another agency, but I've got a lot going on.
Speaker:So we've paused that for now.
Speaker:It'll be another project we work on here in a little bit, but you know,
Speaker:in that mastermind, one of the things that I love is, you know, the person
Speaker:leading it when I bring up problems, he's like, okay, what's the issue?
Speaker:I'm like, well, we're right here.
Speaker:It's like, okay.
Speaker:So the only issue your business has, the only issue your
Speaker:agency has is that one problem.
Speaker:And that's because none of the other problems after.
Speaker:Matter, unless you've solved the problem at first.
Speaker:And so, you know, one example might be, I don't have enough clients.
Speaker:Okay.
Speaker:Well, do you have enough leads?
Speaker:Yes no.
Speaker:I don't have enough leads.
Speaker:Okay.
Speaker:Well then your problem is that leads problem.
Speaker:You need to market, you need to network, you need to do something to add more leads
Speaker:because you only have a leads problem.
Speaker:Now, if you have enough leads, speed, not enough clients, maybe what you
Speaker:have is a follow-up problem or a retention problem, or a closing problem.
Speaker:Like there's so many other things, but you need to, you have one problem at
Speaker:a time because nothing else matters until you get past that problem.
Speaker:It's like rungs on a ladder.
Speaker:On YouTube.
Speaker:Your biggest problem is first getting people to click on your video.
Speaker:And so if you don't get people to click, you have either a thumbnail, a title,
Speaker:or a thumbnail title combo problem.
Speaker:You have a clicking problem.
Speaker:People are not clicking your videos.
Speaker:And so you need to practice your thumbnails.
Speaker:You need to practice, you know, those titles, get that down and collect data.
Speaker:That is one of the reasons I love to buddy.
Speaker:Now, the tool that we talked about earlier for those of you listened to
Speaker:the podcast, for those of you watching this on YouTube, I'm going to put a
Speaker:link down description for too buddy, because it was one of my favorite tools.
Speaker:And I should, I did do a video on some tools like this.
Speaker:I'm going to do another one or two buddy, because I feel like there are
Speaker:things you need to know to really.
Speaker:It's really succeed.
Speaker:And two buddies, one of those things that can absolutely help.
Speaker:So practice your thumbnails, tip number one, action item or tip number two to
Speaker:is to practice your hooks 10 times.
Speaker:And what I mean by that is there's a couple of channels that are really love.
Speaker:They're very granular.
Speaker:If you like really digging into the nitty gritty of YouTube, you can go follow them.
Speaker:There are a few channel makers is one Darryl eaves, Roberto Blake.
Speaker:There's a lot of different ones, but one of the videos that I watched, he
Speaker:dug into all the data on videos that had really good views and retention
Speaker:and like how long people are watching the videos and those that didn't.
Speaker:And the difference was in the hooks.
Speaker:And what that means is that first 15 seconds.
Speaker:And it wasn't necessarily.
Speaker:The content of the hooks or even how many, you know, one of the things that
Speaker:people think is, oh, well, in that first 15 seconds, I need to have B roll or,
Speaker:you know, footage from somewhere else.
Speaker:I need to cut multiple times.
Speaker:I need to change.
Speaker:It needs to be high energy and, you know, just entertaining and all the
Speaker:things super, super extra can that help.
Speaker:Yeah, absolutely.
Speaker:But the most important factor that this, you know, creator coach found
Speaker:was how many cuts were in that footage?
Speaker:Meaning not how many times you put B roll on that, how many times you change things.
Speaker:But if you have that first 20 seconds and it kind of jumps, and it's a
Speaker:little Clippy because you weren't succinct and you weren't confident,
Speaker:and you weren't able to deliver that first 15 seconds of your video.
Speaker:Well, it, and I felt like this is very pertinent to being
Speaker:the expert in your field.
Speaker:It looked like you're a bit amateur.
Speaker:It looked like he didn't really know what you're talking about.
Speaker:And so if you can have one.
Speaker:And it doesn't have to be one take every time.
Speaker:That's the goal one take, as far as the clip at the beginning of year, two
Speaker:videos, all in one, one video, one length.
Speaker:You're not having to cut anything out.
Speaker:If you practice five times your hook before you record it, even 10 times,
Speaker:if you want, I think 10 times it would be a better because you're going
Speaker:to get it down a little bit better.
Speaker:And then I want you to record it five different times because the
Speaker:thing that I've noticed here is that one sometimes I'll change it
Speaker:because I won't read it exactly.
Speaker:Sometimes I have a different take.
Speaker:And after I've thought about it, 15 times, I have a different thought I want
Speaker:to convey the other time is sometimes my pacing is a little bit often.
Speaker:One of my takes or intonation on a certain word, how much I emphasize a certain
Speaker:part of the intro kind of feels off.
Speaker:And like, like, it just, there's nothing wrong with it.
Speaker:I just don't feel excited about the content coming up next.
Speaker:For some reason.
Speaker:I don't know why if your gut says.
Speaker:I don't know if I'd be excited to keep watching.
Speaker:It's probably not the best take to you.
Speaker:So if you have five takes to use, now, this doesn't apply for live videos.
Speaker:Like those you're just going to have to practice.
Speaker:It's a practice, practice those hooks.
Speaker:And try to get that in one take.
Speaker:You can absolutely throw B roll in that first 10, 15 seconds.
Speaker:In fact, I recommend it.
Speaker:But you do need to make sure that you feel confident when you're watching
Speaker:that and it's going to get better.
Speaker:I promise the first videos that you make, you're not going
Speaker:to feel like they're great.
Speaker:Not going to feel like they're your best work.
Speaker:They aren't.
Speaker:If you can't look back every six months and look at your videos and
Speaker:say, oh my goodness, like this is, I'm so much better now than I was.
Speaker:You're not growing fast enough as a content creator.
Speaker:And you know, that is anyone creating content.
Speaker:You as the expert business owner, Person watching doesn't matter
Speaker:if you are creating content, you are a content creator.
Speaker:That's my view.
Speaker:You can agree or disagree with me, but you need to learn how to engage
Speaker:people in that first 15 seconds.
Speaker:And then if you can hook them that first 15 seconds, you have
Speaker:another 45 seconds to hook them.
Speaker:And you still that first 60 seconds, if at 60 seconds, 70% of
Speaker:people are watching your video.
Speaker:That is a very good sign.
Speaker:That video is going to do really well.
Speaker:That's what I want your benchmark to be.
Speaker:This is not an easy benchmark.
Speaker:It really is not.
Speaker:You're gonna be like, oh that's not bad.
Speaker:Then you're gonna look at your YouTube analytics and be like, oh my
Speaker:goodness, how am I going to do this?
Speaker:This is impossible.
Speaker:It's not impossible.
Speaker:It's a good goal.
Speaker:And they're actually have.
Speaker:A video that I did on Evan Carmichael he's got like eight, 8 million on YouTube.
Speaker:I need to look he's coming on the show.
Speaker:We'll interview him here in a couple.
Speaker:I think it's middle of next month maybe.
Speaker:But his thing, and one of the tips that I got from him was at 70%, if you have,
Speaker:or at one minute, if you have 70% of people still watching, that is a really
Speaker:good sign that video is going to do well.
Speaker:And so that should be your goal.
Speaker:One minute, 70%.
Speaker:Now the cool thing here, and this is just kind of a tip for you is that
Speaker:the longer your video is the less average watch time you need to have.
Speaker:And what I mean by that is for YouTube, it catalogs and categorizes
Speaker:everything by topic, by length, by a lot of different things.
Speaker:It has so much data, which is amazing.
Speaker:But it also makes things hard.
Speaker:And so if you have a three minute video I should probably pull up the stats
Speaker:and give you accurate numbers on this.
Speaker:But B average watch, like per it, you go into your analytics.
Speaker:You'll see how long someone, what percent wise of the video, someone
Speaker:watched the average at a three-minute video, I believe is something like 60%.
Speaker:And if you want to be top 10% top, you know, that tier it's like 80, 85%, 83%.
Speaker:It is.
Speaker:It's a lot.
Speaker:If you want to be, and you want to shoot for top 10% in head all the time.
Speaker:No, you're really not.
Speaker:But it's a good goal.
Speaker:If you're at, I think it's five to eight minutes.
Speaker:It drops from like 80 to 83% down to, I think it's in the low seventies.
Speaker:And then again, when you go from five to 10 minutes, it goes from
Speaker:low seventies to like low sixties and you go 10 minutes to 15 minutes.
Speaker:It is 50% completion.
Speaker:And when you go longer, it's 49%.
Speaker:So think about this for one second for YouTube to say, Hey, this is a good video.
Speaker:And we're going to recommend it at a 10 to 15 minute video.
Speaker:So let's say 12 and a half perfect length.
Speaker:You need a 50% completion rate to be doing well.
Speaker:Big feet to get the average PE average person that watches your video to
Speaker:watch for at least six minutes.
Speaker:Yeah.
Speaker:Yeah, it is.
Speaker:But it's a lot easier to get someone to watch half of your video than it
Speaker:is to get someone to watch 80% of your video, 85% of your video, because
Speaker:here's the thing you might think, oh, well, if I make a six-minute video,
Speaker:I get a hundred percent completion because it's half of a 12 minute video.
Speaker:That's not necessarily the case.
Speaker:So, we do, I need, I have done a couple of live streams on this, but really
Speaker:quick tip, you need to understand the psychology or the frame of mind that
Speaker:someone is coming to your content with.
Speaker:And so if I see a 15 minute video, I'm gonna watch them and say, okay, how
Speaker:much of those 15 minutes am I going to watch before I decided they're not
Speaker:going to answer my question or not?
Speaker:It's a lot more than a three-minute video, but I've gotten a minute
Speaker:into a three minute video.
Speaker:And I haven't gotten huge value.
Speaker:I'm like, this is not worth, this is not worth my time.
Speaker:I'm not going to watch this.
Speaker:Why would I watch this?
Speaker:And so the thing here is that it's not about the length of the video.
Speaker:It's about how the person is interacting with it.
Speaker:You know, I used to use the example of think of your favorite TV show.
Speaker:If you watch something like shit's Creek, it's 15 minutes, each episode,
Speaker:you're committed to 15 minutes.
Speaker:Now, if it suddenly turned on and aside for aside, from like super fans that
Speaker:people that just really want to see it, if it was a two and a half hour movie,
Speaker:for that one episode, you'd be like, whoa, I did not, I didn't show up for this.
Speaker:This is not what I committed to.
Speaker:It's not, I create too, I'm clicking off about watching this and so
Speaker:understand what people are coming to.
Speaker:If you have a huge problem that you were solving for someone they're
Speaker:going to spend more time, especially depending on how costly that problem
Speaker:is for them, they're gonna spend a lot more time on your content than they
Speaker:would something that is just kind of.
Speaker:And so, you know, if I'm trying to think, for example, I have a
Speaker:question it's highly technical question, and I asked a large creator.
Speaker:It sounds like he's going to make some content.
Speaker:I hope he answers my question, but I've watched probably 20 hours of YouTube
Speaker:videos trying to answer this one question because it is that valuable to me.
Speaker:No one has answered it.
Speaker:No one, if you did a three hour live stream talking about this
Speaker:one question, I would watch the entire live stream multiple times.
Speaker:The problem is no one has created that content.
Speaker:And so that's part of the reason why I would watch hours
Speaker:and hours on this question.
Speaker:Now on a review on a product, say I'm looking to buy, and this
Speaker:is a not super expensive pen, but it's fairly nice decent pen.
Speaker:Most people would not spend this amount of money on the pen.
Speaker:But if I'm looking to review this and see if I should buy
Speaker:this, it's not a huge issue.
Speaker:Yeah, a couple hundred bucks.
Speaker:Is that a lot for Pinscher, but for, you know, I really enjoyed this pen.
Speaker:Worst case.
Speaker:I make a bad decision.
Speaker:I send it back.
Speaker:I'll watch a 10, 20 minute video.
Speaker:That's fine.
Speaker:I'm not gonna watch a three-hour video.
Speaker:Sorry.
Speaker:I don't care how much you convince me.
Speaker:I am not watching a three hour video on a pen.
Speaker:That's not my thing.
Speaker:I can convince me quickly.
Speaker:It's a review.
Speaker:Like I don't want to know everything about it.
Speaker:I don't want to know where the metal source had that.
Speaker:Like, you'd have to just talk about things I don't care about to make
Speaker:that video five to 10 minute video.
Speaker:You talk about how to write.
Speaker:So you can talk about the weight.
Speaker:You can talk about the quality, like, and that'll convince me to buy great.
Speaker:That's a great way to use YouTube, but honestly, it's like, if you have, we're
Speaker:getting a little off topic, but Niveah a thought for next podcast episode.
Speaker:If you have a service business, you sell digital products, you
Speaker:sell services, you sell books, you speak, whatever it is that you do.
Speaker:And there are service other services, other products that you use that
Speaker:help make your job easier, that if you're sharing tips with someone
Speaker:would make their job easier.
Speaker:Like for example, earlier when we had a question come in about how to AB
Speaker:test and I talked about too, buddy, I can then make a video on to buddy and
Speaker:I can use an affiliate program for two buddy and I can make extra money just
Speaker:because I gave extra value and extra knowledge about a tool that I already
Speaker:know I can trust and use every day.
Speaker:It doesn't take extra and I've leveraged now time to make more money.
Speaker:So there's so many things like that.
Speaker:All right.
Speaker:So make your hooks better.
Speaker:That was the whole point of that hooked people in for that first minute.
Speaker:And you know, that bonus tip at the end of that.
Speaker:I understand the frame of mind, people are coming to your content with
Speaker:and create content for that person.
Speaker:The length does not matter as far as like there's no perfect video length,
Speaker:12 and a half minutes is not a perfect video like now, do I think it's
Speaker:easier to get favor from YouTube if you're in that 10 to 15 minute range.
Speaker:Absolutely.
Speaker:That said it.
Speaker:If it doesn't make sense for your content, don't make 10, 15 minute
Speaker:basis make whatever makes sense for you and the person you want to talk to.
Speaker:The last actionable tip, quick tip, these aren't, these haven't been quick.
Speaker:I apologize.
Speaker:Improve your sound, whether that means buying a microphone, whether that means
Speaker:treating your room, whether that means finding a different space to record it,
Speaker:whatever that means, improve your sound.
Speaker:I honestly do not care.
Speaker:If you know, we talked about quick hack, use your phone as a webcam,
Speaker:it will look so much better.
Speaker:You don't have to do that.
Speaker:I would recommend that you don't have to, if nothing else,
Speaker:if you spend money on nothing.
Speaker:Spend money to improve your sound because people will watch a wonderful
Speaker:sounding video that looks terrible much longer than a terrible sounding video.
Speaker:That looks incredible.
Speaker:You ideally you want them to match, but they don't have to.
Speaker:As long as the sound is good enough for people to listen for a long time,
Speaker:because especially with these long videos, this is a video and audio podcasts.
Speaker:So likely if you're watching on YouTube, I bet you're not watching on YouTube.
Speaker:You don't want to see my face.
Speaker:You've turned off either.
Speaker:You've set your phone down because you don't have YouTube premium where you've
Speaker:paid for YouTube premium and you've turned it off and you're just listening or you're
Speaker:on some sort of podcast platform and you're just listening and that's okay.
Speaker:That is 100%.
Speaker:Okay.
Speaker:I'm putting out videos because that's what I do.
Speaker:But the thing here is that your sound matters how good your, like your voice
Speaker:sounds and how long people can listen to.
Speaker:It's going to be a huge determining factor in your video.
Speaker:So parents spend money on anything, spend it on your microphone.
Speaker:Don't go crazy.
Speaker:Like find some videos, ask someone's opinion, go find me on LinkedIn or on
Speaker:Instagram or wherever you want to find me.
Speaker:I'm Zach.
Speaker:Mitcham also, we are video makers depending on what platform you're on.
Speaker:I will absolutely help you find the best microphone.
Speaker:In fact, let me give you three suggestions right now.
Speaker:If you're like Zach, I really just need to get a microphone.
Speaker:I don't know what to buy.
Speaker:Just tell me what to buy.
Speaker:Okay.
Speaker:The three microphones to go look up.
Speaker:Number one, if you're like, Hey, I want to spend more than a hundred dollars.
Speaker:I'm going to encourage you to spend just a little bit more, just a little
Speaker:bit more because there is a Samsung Q nine, you is a fantastic microphone.
Speaker:If you need to reject noise, if you don't have sound treatment,
Speaker:if you just need a great sounding microphone for really inexpensive,
Speaker:you can get a desk stand for it.
Speaker:And you know, it'll set up, but it's USB.
Speaker:It can be XLR, which you need a little bit more if it's XLR.
Speaker:For those of you that don't know what XLR is, you need, you know, a little
Speaker:bit more to connect that, but it's USB.
Speaker:And so for $140 ish.
Speaker:You can have a stand and a mic and sound phenomenal.
Speaker:And now you're saying $140.
Speaker:Ouch.
Speaker:Sound is worth.
Speaker:It is a hundred percent worth it because people need to be able
Speaker:to listen to you for a long time.
Speaker:Second we're going up in budget.
Speaker:We're not going down.
Speaker:Sorry that I do not believe in cheaping out on.
Speaker:Certain things, there are certain things that if you're purchasing them, I,
Speaker:again, I don't think you should go cheap.
Speaker:Don't buy something cheap to halfway fulfill a need either don't spend
Speaker:the money or buy the right thing.
Speaker:That's my viewpoint.
Speaker:That not, everyone's gonna agree with me on that, but I would like
Speaker:to buy it less than my better or not buy it all because I want it to
Speaker:do exactly what I needed it to do.
Speaker:So a lot of equipment that I use is expensive.
Speaker:But it fulfills its purpose.
Speaker:Well, and it's a good balance of cost to you.
Speaker:Value ratio.
Speaker:That's really what I go for.
Speaker:So second microphone that I would recommend
Speaker:You're going to need a audio interface, which I recommend the wave XLR.
Speaker:It's about $160, so you're already much more expensive than the other microphone.
Speaker:But it'll allow you to get really good sound.
Speaker:I would recommend you take a look at either the road pro castor which I believe
Speaker:is about the $180 mark dynamic microphone.
Speaker:So you want to look for, unless you have sound treatment.
Speaker:Great option.
Speaker:That's one that I would go for.
Speaker:The other one that looks really cool is called the fin by Heil H E I L.
Speaker:It is more expensive, 230 bucks or so I'm not exactly sure.
Speaker:Great looking microphone, great sounding.
Speaker:And the next, if you want to bump up even further than that, I
Speaker:would say go for, if you want this one, this is the blue baby cell.
Speaker:You will need some sound treatment Heil.
Speaker:I'm actually getting in a shipment from Heil to do some videos.
Speaker:They have a PR 40, and that is like the podcast microphone.
Speaker:It sounds absolutely phenomenal.
Speaker:So that is, those are the options that I would look at.
Speaker:There are a couple of others.
Speaker:If you want to, you can go to my channel.
Speaker:I have a few options and I'll be doing some more research in the
Speaker:future, but get a good microphone.
Speaker:Those were those suggestions that I think you should look at, but
Speaker:if you don't have good sounds, people are not going to watch.
Speaker:But you want to go listen to some of the past episodes we have Christo who
Speaker:is phenomenal at building his business.
Speaker:Also has, you know, an audience.
Speaker:Like 4 million on social media.
Speaker:So, very good at what he does.
Speaker:If you have questions, connect with me LinkedIn, love to connect,
Speaker:love to answer your questions.
Speaker:I'd love to make sure that we address anything that you have problems with.
Speaker:So until next time, go make some videos and go give some value, go help.
Speaker:Someone who needs it.
Speaker:That way you can be positioned as the expert in your field until next time.
