Using Social Media To Find What You Love To Do And Build Your Business w/Gary Bird

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The hardest thing is figuring out what you're passionate about.

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If you figure out what you're passionate about, work gets really easy.

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Work gets fun.

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That doesn't mean that it won't get hard.

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Figure out what you love and then go and do that and try to provide value.

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And most people are not fortunate enough to ever figure that out.

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But if you are that person, like you're a very, very fortunate person.

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Welcome to the branding of the video podcast where we help you

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to turn a YouTube based podcast.

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Into something that scales your business and your personal brand

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and helps you to reach your goals.

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My goal for you is to help you to pursue your passion, turn your

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weakness into your strengths, and to make a legendary impact on the world.

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Today we have Gary Bird on.

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I am super, super excited.

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Gary has been someone who has Gary.

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You've impacted me.

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In a way that not a lot of people have.

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I was thinking about it today.

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Gary runs, you know, an eight figure agency.

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You have two podcasts, you have another business you're running, you have

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almost a hundred thousand switch media.

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You've done so much.

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And so we're gonna learn a lot today.

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So, So thanks for coming on the show, Gary.

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Yeah, no, I love what you do and you always have so much knowledge

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and I love picking your brain and yeah, you're doing great.

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Great job.

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I know that you're gonna build something awesome and I know

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building a business is hard.

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It's no matter how you slice.

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It's always tough work, so I know you have a lot of, uh, plates

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that you're spinning, and you're definitely on the right track, man.

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I'm, I'm excited about what you're doing.

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I appreciate it.

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Carrie, what took you into like, Hey, I'm gonna use social media to build my

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agency and to really build my business?

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Yeah, so that's a great question.

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So first I, I hate, uh, social media.

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So personally, so before Covid, I was not on any social media.

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Like if I had a page, it was just like to ghost people and kind of lurk, you

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know, in the background and look at stuff.

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And just watch.

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And, and a lot of people, I think a lot of people do that, but I

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didn't, I wasn't on social media.

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I didn't, I didn't use social media, um, personally, so that's, that was pre covid.

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Then Covid hit and I got a lot of extra time and I said, You know what,

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I'm gonna hop over here to TikTok.

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Because a lot of my clients aren't on TikTok, and I just wanna see

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if I can grow following there.

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And I wanna see if I have ideas that are compelling to people or not.

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And just on a standalone, not because I'm attached to anything else.

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So I just started doing videos and it was horrible.

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Like I, I was like, Why does nobody wanna watch my videos?

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Because I had no idea.

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I had no voice, I had no anything, no experience.

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So I just, basically all I did to win was I said, I'm gonna post

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three times a day no matter what.

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And it didn't matter if I was busy and I just had to like crank out a video

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or if I was taking time and editing it and all those kind of things.

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But I just wanted to.

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Make myself post those.

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So for at the beginning I was posting 21 videos a week, and

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that was very painful because most of them were just crazy garbage.

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That actually helped me get over the fear of like what people think

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I was all, it doesn't matter.

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So I was using stupid filters and just doing like stupid stuff

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that I normally wouldn't, Yeah, I definitely wouldn't post now.

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But, um, so, but once then I, one day I was just walking.

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And I said, Yeah, this is how I built my agency.

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And I did it for under a thousand dollars and now we're doing

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over a million dollars a month.

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And I just walked, I was walking around and it took off, It got like 30, 40,

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50,000 views, something like that.

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And all, I got all these followers and I was like, Oh, okay, cool.

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So I'm gonna talk more about that.

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So I started talking about here's how I'm growing my agency.

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Here's what's working, here's what's not working.

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And then it, it became too much time, like it was too time consuming.

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So I said, How can I shoot this like in my environ?

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And I said, every, every twice a week, I had to drive to my kid's school.

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Um, and it took about, I, I live in Southern California, so

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there's traffic, so it took me 30 minutes there, 30 minutes back.

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And, and so while I was in traffic, I would just film and I have a Tesla,

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so it's self-driving, and I'd just sit there and I'd just talk to the

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camera and I'd literally just post it.

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And those did so good.

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But then Tesla started, or not Tesla, um, uh, TikTok started banding them.

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Cause they were like, You can't do this.

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And I was like, Ah.

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Like I thought I figured it out.

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Like I'm like, this is the ultimate hack.

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Like I'm, I'm, I'm mid maxing my time, like to the end through degree.

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Right?

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Yeah.

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So over time then I just started doing day in the life.

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So what I would do is I'd just set up my phone and I'd set up my office.

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I have cameras over here and just set up and I would just.

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And then at the end of the day, I'd spend 40 minutes edit it and post it.

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Right?

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Like every day I would just do that, just fill my day and then post it.

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And those did really well as well.

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And then I started learning how to tell stories in those rather than just

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say, This is what I'm doing today.

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Yeah.

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And those did well.

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And so eventually I got up to like 70, 80,000 followers on there.

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Um, and then I was like, I'm the kind of person I have ADHD to like the max.

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Once I know I know how to do something, I don't wanna do it.

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So, uh, it, it, So I was like, Okay, I'm done.

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So now I'm moving back.

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I started filming more podcasts and now I'm cutting those and I'm trying to

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figure those out and I'm starting to do it, like they're starting to hit better.

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They're, at first there was like five views, 10 views, but now they're like

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a thousand views and I'm moving up.

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So now what's cool is I get to, now I'm mid maxing my time, so I'm talking

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with people like you on a podcast.

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And then somebody else is going through and editing all of it.

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I'm building the relationship with you.

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I'm also getting reaching into your network now, right?

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Mm-hmm.

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. Cause it's always b2b, so I'm getting into your network when you share and

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you repost and all those kind of things.

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And I'm killing two birds with one stone.

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Um, and I'm getting better at that.

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I'm still not, we're still not good yet.

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My goal is just to like overwhelm.

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I want like 5, 6, 7 posts a day on all platform.

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Vertical videos written.

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Um, LinkedIn has done really well for me.

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Right now I'm getting yeah, about like 25 to 30,000 impressions

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a week, posting one time a day.

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I don't know if that's like, for me it's good, right?

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And yeah, I'm sure other people are doing way better.

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Um, but, um, for me that's good.

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And then all I do to do that content is it's either they rewrite

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the stuff I did on my podcast.

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or I just shoot a quick voice recorder to my team, like, Hey, this is a

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thought that I have, and they write it up nicely and then I go through

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and just adjust it a little bit.

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Um, and then, uh, post that.

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So that's, that's what I've been doing.

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Um, the top of mind awareness that social media brings, I think is super valuable.

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And then the other part is, uh, the other part is that it gives you authority.

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So people assume that you know how to market if you're a marketing.

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Because they see you all the time.

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So I, I get people tell me all the time, like, you're always in my feed,

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like every single day you're in my feed on one platform or another.

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And that's kind of what I want, but it's hard because we're paying a lot of money

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for all these people editing all the videos, all the people managing it, and

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there's not direct sales from it, right?

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Like none of the stuff, if you watch my stuff, I don't sell anything.

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And so you have to learn how to indirectly make it valuable.

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And that I think is really tricky for people, and then new people starting.

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You're not gonna be able to post eight times a day.

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Like you, you, you know, the Gary V just post three videos a day, every day of just

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high quality on every single platform.

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It's like, that's, that's really, really hard to do if you're running a company.

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Like it's, it's, it's possible.

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But you're gonna not, you're gonna sacrifice somewhere else.

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Yeah.

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I think a lot of golden there will have to dig in.

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Um, but I wanted to hang onto this cuz I like you as a so entrepreneur

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cause I, I'm very much in the same position that you were just describing.

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Solar entrepreneur.

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I do have contractors, I do have agencies I work with, things like that.

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But I mean, at the core it's just me.

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So how much, and maybe not me, but you know, others like me, how much should

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we focus on posting on social media?

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You know, from your experience?

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I mean, honestly, you don't need social media to build a.

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Right.

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Like, it, it, you just don't, and you don't need it.

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Like I've done it and now Yeah, you can.

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It does.

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It can help.

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Right.

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So I know people who go out and they'll post and they get

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three leads and that's awesome.

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And then they need three more leads and they kind of use it that way.

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That's good too.

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But you gotta have your vo, You gotta really know your voice

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and know what you're building.

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I also know other people who have millions of follow.

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And have to work a side job because they can't generate revenue from

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those millions of followers.

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Right.

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So I don't think there is a one size fits all.

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I don't think that, I think we see like the Alex Hermo stuff and we go,

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Oh yeah, it's just like that he's, he's paying, like I saw a video.

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He think he's paying $50,000 a month in team members to produce that content.

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And all we see is the shorts right.

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And the tweets.

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Mm-hmm.

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. But there's so much money being invested into.

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That it's insane.

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Like for an individual to try to keep up with that, it's just suicidal.

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Oh, no, I totally agree.

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And I think it's, I think it's interesting.

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I'm on one side where I love social media and that's kind of my thing,

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and that's not what I like to do.

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You've built a business, you hate social media, but it, it still has a place.

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Like it doesn't matter what direction you're coming from.

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Yeah.

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Um, but I think you've done something really interesting that a lot of

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clients that I've worked with did it.

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I just didn't realize they were doing it until I watched how you were doing it.

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But you're using a podcast, not, not just.

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Exposure but to create these strategic partnerships with, you

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know, maybe potential clients, maybe potential partners, referral

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partners, things like that.

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Can you walk us through how you think about that a little bit?

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Yeah, So actually when I did my first podcast I was like,

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I have no idea what I'm doing.

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I don't know, this is why I have this whole setup is cuz I was

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like, I'm gonna build a podcast.

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So I like invested in all this stuff, Tried to fi took forever

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to figure out the sound and the quality video and all that stuff.

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But I just wanted a space that I could walk into and not have to touch anything.

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Uh, and once I had that built, I said, Okay, I'm gonna do this podcast.

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I don't care if anybody watches.

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All I wanna do is use this to get in front of potential

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people that I wanna work with.

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In the industry that I'm in, I'm in dental marketing.

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So in the dental industry, that's number one.

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Number two, if they do share it, I'm gonna tag them.

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So if you come on my show, I'm gonna tag you in it and you share

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it, you're more than likely working with dentist cuz you're, That's

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why I brought you on the show.

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Mm-hmm.

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. And if I can get five or six eyeballs, From your network on it and that, Oh,

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I trust Zach and he's talking to Gary.

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So I, by the default, I trust Gary.

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I was happy with that.

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Right?

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Yeah.

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Um, so I think that's a really valuable play.

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I mean, and we do it and see, people don't think this way,

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but we do this all the time.

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Think about your favorite people that you've watched or you followed

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where they had trust with you and then they brought somebody on.

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You've never heard of.

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And what did you give them?

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Instantly trust that trust is actually bridge and, and yeah, if you can

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do it at scale and get millions of views, of course that's better.

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But I'm in the dental industry so you're not gonna get millions of views.

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I just need tens of views.

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And then our podcast started doing better and better and better.

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So then we started getting hundreds of downloads and then we started

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posting shorts and those would get, you know, thousands of these potentially.

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And tho you know, even if I get a thousand, I'm happy because.

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That person's sharing it, they're putting it on their stories, that

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they're sharing it on their LinkedIn.

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I'm getting in front of Dennis and people are going, There's that Gary Guy again.

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And that's, that's what I'm trying to do.

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Um, that's my goal.

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Yeah.

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I have a lot of questions for you cuz you do like, I mean, you have a

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team to help you with this and you, you've perfected each one kind of like

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to the degree that you want TikTok.

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Podcast, YouTube, like you're going through these, learning them.

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If you could only pick one and you're like, you get one

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platform, which one I guess would you focus on for your business?

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I mean both personally, but also to help your business for Janice?

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So I kind of have two different things that I'm doing.

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So I have, I have dental, a marketing agency, but then I have agency growth

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engine and that's just helping.

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That's how you and I met, just helping agency owners.

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Um, and which helps me get better, right?

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So I meet better talent, I meet awesome people like yourself.

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I would've never met you if I didn't, if I didn't start that.

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And so, yeah, so for, so I'll answer that two different ways.

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So for the dental side, I'd say either Facebook or um, LinkedIn.

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Uh, Facebook is Dennis Love Facebook.

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There's tons of Facebook groups and stuff like that.

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Okay.

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I personally, out of all the social media platforms, I

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personally hate Facebook the most.

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It's just like the most spammy and just.

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It just, I hate it Anyways.

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And then, and then LinkedIn is right there with it.

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The thing I like about LinkedIn is LinkedIn has like some amazing upside.

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It's kind of like the Twitter or not Twitter.

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It's kind of like the, uh, TikTok of business.

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If you do it right, you can get a ton of eyeballs and get people interacting

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with you and, and it shows you like who's looking at your profile from

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these other companies and stuff.

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So that's huge.

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And there's, and it's very family friendly.

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Like some, I don't.

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I don't like all the raunchy stuff that you have to sometimes wade

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through in Instagram and TikTok.

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Sometimes TikTok gets better as you refine the algorithm, but

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LinkedIn, you just don't have to, I don't have to wade through the

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garbage to get to decent content.

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Um, the, so that's, that's for that now for agency growth engine.

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It's TikTok like we built a 500 person community just with TikTok

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and, and it's pretty active.

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We have, uh, masterminds with probably now about 20 or some odd people,

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and they're all agency owners.

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That's all built on the back of TikTok, all of it.

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I tell people a lot, like pick three and then have an email list, and this

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is, I mean, depends on where you're at, but yeah, it sounds like, I mean,

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you really don't need three, You need one that you do really, really.

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And then kind of leverage, leverage the other ones.

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Um, yeah, I think, I think also like learning, learning your voice,

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learning how to do it in, in, in a way, especially for me up front.

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I didn't have the team to help me up front that had the

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answers, so I had to go learn it.

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Once I learned it, then I could tell my team how to do it, but I

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couldn't ask my team to do it before if none of us know how to do it.

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Right.

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Yeah.

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So really learning.

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Or hiring somebody.

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But you gotta pay if you're, if you're hiring 'em, and then understanding how

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to do it within the flow of your day.

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So for me, doing these kind of podcasts that we're doing right

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now, this is no work for me.

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This is easy.

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I could do this all day long and yeah, and it's fun, right?

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But then splitting it up, editing it, all that kind of stuff, that's work.

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So to me, not to somebody.

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Now I have people that I work with that it's fun to them, so then

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they get to do what's fun for them.

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So just finding.

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What works.

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And I really think that, um, splitting off content into written

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form has been really helpful to me.

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Like taking snippets of things that I say over and over and over

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again, and then having 'em rewritten in a slightly different way with

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a slightly different look on it.

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Um, that, that, that's been really.

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Really a lot of interaction on that.

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You said something really interesting there though.

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You, I mean, you're, you know, leaning into your strength and you have

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team members leaning into theirs.

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And guess my question here is I am kind of on the opposite of end of you.

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Like, I, I love social media, that's my first, but then, you

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know, this is my 10th business.

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So I think my strength is in creating the content and being creative that way.

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But I still, I, in order to be able to do that well and not have

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someone tell me to, do I need to kind of build a business around that.

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Yeah.

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Um, how, and, and you know me better than most people cuz of

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the mastermind that we're in, but how, how do you balance that?

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How do you lean into your strength?

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Which for me is the creative, but still do the other things that are necessary.

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Cuz there are times where I lean too far into that and then revenue goes down.

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There's a couple different things.

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So number.

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First, identifying what you love and don't love is huge.

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Like most people don't ever get there.

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And I would even go deeper than that and I would like take a piece of

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paper and write down draw line on it and on the right side, write down

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the stuff you love that you do today.

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And on the left side, write down the stuff that you dread.

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And a lot of times we avoid the things that we dread.

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You've been on the masterminds with us and we've, we've heard

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week after week where people will.

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Hey, um, I know I need to make sales calls, but I didn't cuz I'm working on

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my website or I know I need to make sales calls but I didn't because I'm doing this.

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And it's like, no, you're just avoiding what you're supposed to be doing, right?

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Like you don't wanna do it, but you have to do it because your

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business is gonna die without it.

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So, and I think it's really important that you go through that cuz you have to

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have a baseline knowledge or else you're never gonna be able to hire somebody.

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Once you have the baseline knowledge of like, this is what I want,

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then you can bring in support and say, Hey, I hate doing these.

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And a lot of times we don't talk that way because we're scared.

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If we tell somebody that we hate them, that they're not

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gonna want to come work with us.

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Nothing's further from the truth.

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It's actually the opposite.

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So when I tell people like, I hate doing these things, I need your

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help, they're like, That's awesome.

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I love doing those things.

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We're gonna work, be a great partnership.

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Right?

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And so just get bringing in support or in the areas that you hate, but

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you have to, to your point, you gotta get to the place where you have

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revenue to be able to support that.

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Um, so I.

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I would double, triple, quadruple down on the revenue generating

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stuff and cut the other stuff.

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It was me personally, cut the other stuff out completely, see what happens and, and

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then slowly add those back in to see if that helps boost revenue in the future.

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But if you don't have revenue, who cares if you're posting videos?

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That's my opinion.

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But I don't love posting videos.

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Like that's not, If my business disappeared tomorrow, you would

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never see me on social media again, . No, that's fair enough.

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That's fair enough.

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And I think a lot of the people listening here are.

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Most of them, if they're, they don't wanna be on social media, they're

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probably starting a video podcast because of the potential of, Hey, I can get on

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experts, I can get on potential, you know, these networking opportunities,

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and I can be seen by dream clients and I can build my clientele that way.

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So that's why they do it.

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I'm the opposite where it's like, okay, just, just pay me this and

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I will write and I will create videos and I'll, I'll do all that.

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But there are still things in there that I don't love.

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Like if I had to do it all day, like, you know, clock in,

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clock out eight hours a day.

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There are things I would get sick of, and so I do need to to focus in a little

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bit more on building the business.

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I think.

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So I have, I have an agency I'm working with.

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We're working on a project that could be very profitable.

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It's allow, it allows me to lean to the creative, allows me to do that.

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That way I have my personal stuff, you know, the, we are video makers,

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these video podcasts, YouTube, teaching people how to do video podcasts.

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Problem is, it's not really profitable and the, the most profitable things

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I can do that way are gonna be coaching, consulting, things that

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are gonna pull hours away, um, from this other profitable venture.

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So, . I, I need the hard advice.

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Do I let one just kind of stagnate and focus on the revenue?

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Or how do I balance?

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Everything's really hard to scale, so Exactly.

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You scale coach, like scale coaching is fine to do, but you have to realize

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like it's gonna be you and you're gonna reach a plateau and that's it.

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Right?

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And there's also a va, uh, a value plateau you're gonna reach on that coaching side.

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The flip side of that, Um, you could do courses, things like that.

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We talked about this before and that does scale, but it's hard cuz you have

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to build community, you have to build trust and all those kind of things too.

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Then working for someone else and cre helping them build

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their stuff out as a business.

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So as you're like more of an agency type person that's amazing is long

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as you are being paid for it, right?

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And you're making money off of it.

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But if you're being paid commission on it and it's not working, then

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you have to ask the hard question of like, well, why isn't working?

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What am I doing wrong?

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And you're, you're kind of betting on yourself.

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And I would keep, for me, I would keep betting on myself.

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So I would just say, I'm gonna figure this out.

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I'm gonna make sure that I create this content that's gonna generate these, these

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things, because that's gonna create more opportunities once you figure it out.

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Like, hey, this is, here's step 1, 2, 3, and four to produce

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these results on your content.

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Then that's going to, the next person's gonna wanna work with

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you and the next person, and the next person and the next person.

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I really like the idea of just stepping out there and saying,

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Hey, I'm betting on myself.

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I'm gonna get you results.

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Um, and I think that's where a lot of content people get themselves in

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trouble is like, they don't, There's a dis and I, I'm not saying this is you,

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but I'm just saying content people as.

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Is there's a disconnect between creating content and creating content that works

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to what the end user wants it to do.

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So people are like, Oh, I made a banger video and I got a hundred thousand views.

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Who cares?

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Like, doesn't mean anything like it.

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Literally, in the big scheme of things, it might mean nothing, or

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it might equal millions of dollars.

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and or it just might make somebody feel good and they wanna hire you

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just because they wanted more views.

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You have to figure that out, and you have to provide that to the end user.

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On the flip side of it, I've seen people do videos that they're like, I got three,

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4,000 views and I made, you know, I made 10 sales off of it, you know, at a

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hu, you know, X amount of dollars each, and I made a ton of money off of it.

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That's huge too, right?

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Like there's, so, there's all kinds of different ways to win, but if.

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If we're just using the formulas that we see online and on social

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media to define winning, more than likely we're gonna lose.

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Like, you have to get to the end user who's paying you, what do they want?

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And then you have to reverse engineer that.

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Now, creators hate hearing that cuz creators want to make art.

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Mm-hmm.

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, Right?

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But like, I, I went to um, I think it was, um, Michael Angelo, right?

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He was super.

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, um, lived his whole life.

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I went to a whole museum about him.

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This is amazing story.

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This guy is genius.

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Like he was making tanks back in the day before, like, like they

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were so far away from tanks, right?

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This is how smart this guy was.

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He's making flying contraptions and just all this stuff.

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He had so many ideas.

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He was, he largely was poor most of his life.

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He had to make weapons to pay the bills and he hated making weapons

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cuz he looked at himself as an artist and he had to make weapons of war.

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Because that's where the government and the armies and stuff like

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that would actually pay him.

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And most of his life, he lived as a like, as a failure.

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Like he questioned himself and he said, No one's using my stuff.

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No one's likes my stuff.

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The problem was he was just way ahead of his time as an artist, and

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so he had to learn how to make his stuff practical for that day, if

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that, if he wanted to feel valued.

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Right now we look back.

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Now and we go, This guy's a genius.

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Like basically the way I look at Michel Angela is like somebody who understood

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how to build phone apps before there was.

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Right.

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Like, okay, like, yeah, like somebody who is like, There's gonna be this

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thing, We're gonna work in this world and, and we're all gonna be connected

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and be able to talk to each other.

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And people are like, Okay, you're crazy, right?

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Like, there's no value if there's no internet, if you have all those ideas,

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um, in, in fact you look kind of crazy.

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So there's that artist entrepreneur.

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Side of things, and I don't have the exact answer to it.

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I know that I'm an entrepreneur that wants to, to generate value that

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then in turn is exchanged for money.

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Um, and the creating and all that kind of stuff is just a

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necessary thing that I need to do.

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I really feel for people who look, have the artistic side of it, and

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they're trying to figure out how to monetize it because I, I realize that

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they're looking at it going, that kind of compromises who I am and what I'm.

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Yeah, I, I appreciate that perspective.

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I think it's, I know cuz I started my first business, I was 12.

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I had a, uh, vending machine in this city rec center.

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It was just like a little quarter machine . Um, but I mean, that's,

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that's what I've, you know, my life like, I, I've always been like,

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okay, I need to do my own thing.

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Come to find out I have Asperger's and so I don't make a great employee.

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Really don't, um, I get really hyper fixated on the things

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that I'm very interested in.

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And if I can make it work great . But, um, this is the first

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business that's really worked out.

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And so, um, I think I'm holding on and trying to make this work.

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It, I've made way more money in this business than I ever have

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in any job or any other business.

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So I, I'm doing well, but So you're gonna keep doing it, right?

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Yeah.

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But the difference between are, I think the question you should ask

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yourself is, are, is this going to be a, um, are you gonna be a contractor?

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Mm, Right, And do contract work, which there's nothing wrong with that.

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If you're doing what you love every day and you can pay all your bills and you

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can save money and buy a house and do the things that you love to do, there's

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absolutely nothing wrong with that.

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Or you're gonna build a company which brings a whole

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nother level of complication.

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So figuring out how to generate leads or figuring out how to

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make this video, get more views.

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It's really cool to technician.

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You're a technician, you're like monkeying with the machine, right?

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And, and you figure out how to make the machine.

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, but then like you add like managing a team on top of that,

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it's a whole different skill set.

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It's like a different job.

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Yeah.

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And some people love it and some people don't.

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Um, but it does allow you leverage.

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Right?

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So then there the opportunity, if you can figure that out, there's

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a greater reward at the end of the, at the end of the tunnel.

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Yeah, and I think, I think a lot of people listening are pro like me, where they

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work with, they have worked with clients.

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They are working with clients and they have like, I have this system to help

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people take a video, podcast or YouTube.

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Yep.

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And grow.

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Problem is social, takes a little while and so results.

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Might be views, might be subscribers, but I think the lack that I've had is like,

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here's direct revenue output because that's, it's a little hard to find.

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So Yeah.

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To the point you made earlier, maybe a course in taking that

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system and teaching it Yep.

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Might work.

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And then that way the content does pay off.

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And maybe somebody else listening, if they have that system, they can have something.

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Well, some, Sometimes people just want eyeballs though.

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Like billboards.

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Yeah.

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People sell Bill.

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And it's just like, Hey, we have a hundred thousand, we have a hundred thousand

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cars that drive by here every day.

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Yeah.

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So we have a hundred thousand eyeballs driving by every single day.

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Do you wanna buy this space?

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And it's up to you to put the creative in and it's up to you to

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get the response from that billboard.

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But that's a branding play.

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So, I mean, there's nothing wrong with being the branding guy.

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There's, there's lots of people that do that.

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Really, really success.

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You just have to be able to articulate that.

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When people ask that ROI question, Hey, what's my ROI gonna be on this?

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I don't know.

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My job is just to help you get eyeballs.

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You tell me how good your offer's going to be.

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I think the problem I, I've had with clients and other people,

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I've talked to people in our masterminds like, Hey, people last

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three, six months and they're gone.

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And I mean, maybe you expect that.

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Maybe you say, Hey, okay, my marketing needs to be such that we're

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getting new clients through that.

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But I'd much rather work with someone over the long term because

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you're barely starting to see good results in that three to six months.

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Some, I mean, I've had really good results, but people would

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still, Of course, of course.

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Everybody, Yeah, everybody's that way.

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So, yeah.

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So I would say then that's, uh, managing expectations up front.

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Like how are you managing, Like what has the client articulated

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really well, what they.

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And which they normally don't on the first go.

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Right.

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Most clients are like, I just need help with this.

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This is painful.

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I don't know what I'm doing.

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Right.

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Yeah.

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And then, And then over time that you need to pull, be able to pull that out of them.

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Like, Okay, well what, in a perfect world, like what would this look like?

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Well, I wouldn't be doing it.

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Okay.

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And then what would these videos look like?

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Well, they would be getting more views.

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How many more views you're getting 20 now.

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How many do you want?

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I don't know.

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Hundreds of views.

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Okay, cool.

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So if I could get all of your videos getting a hundred hundreds of view.

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That would be a win.

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Yeah, we should be able to do that over the next four months, six months, Great.

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But then you always have to be going back and reselling, right?

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Because you're gonna get to a hundred views.

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Now what?

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And then you have to go back and say, Well, I can help you

Speaker: 00:26:28

now get to a thousand views.

Speaker: 00:26:30

Has the a hundred views been helpful to your business?

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Well, I don't know if there's been the ROI there or not.

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I don't know if I wanna reinvest into that.

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Now you have to resell it because now they have more knowledge and

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they have a different perspective.

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. So I, and I know people don't like going through that, like going through that.

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Yeah.

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Sale, resell, reposition.

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But that, I mean, really, honestly, that's every business.

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I mean, your cell phone carrier is fighting to keep you every,

Speaker: 00:26:54

every couple years, Right.

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And the other people are trying to take you from them every couple years, bring

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in your iPhone, we'll give you all the stuff for free, and it's only $50.

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And you can have all these lines.

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And I mean, they're, What are they trying to do?

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They're trying to leverage you away.

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The competition.

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So every business goes through that, that you have to reposition,

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recreate, reevaluate how you're bringing value to those people, and

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it they change the people that you're working with change too over time.

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Okay.

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I like that.

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I think that a lot.

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Um, I've been binge listening to your eight figure marketing agency

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podcast, so we're gonna link to that.

Speaker: 00:27:28

So if you, That's awesome.

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You haven't heard of it.

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You will.

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Um, but there's, there's so many things in there.

Speaker: 00:27:32

One of the things that I'm really getting out of it is building a team is essential.

Speaker: 00:27:37

But it, it's, it's difficult.

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And so I guess, you know, someone solopreneur maybe has some

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contractors that they work with.

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How, how do you know when to start building out that team and really

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going for the business instead of just kind of being a solo entrepreneur?

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I don't, I think it's what you value, right?

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So like I hear people talk about, well, I really value just being able

Speaker: 00:28:00

to go down and chill on the beach.

Speaker: 00:28:02

Well, Don't go build a team to, because you're not gonna,

Speaker: 00:28:05

that's not how it's gonna work.

Speaker: 00:28:07

Um, if you really value going and chilling on the beach for large

Speaker: 00:28:10

stretches of the day, then you should probably just be a contractor or,

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and, or I'll give you another example.

Speaker: 00:28:15

Like, I wanna raise my family, like people, contractor.

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So you have flexibility.

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You can turn away jobs, you can add jobs and that, and people hear that.

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And you can make 10, $20,000 a month doing that.

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Like keep that in mind that you can make really good money doing that.

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However, there's always a con.

Speaker: 00:28:31

Right.

Speaker: 00:28:32

So what's the consequence of doing that?

Speaker: 00:28:34

Well, if you lose one client, then you don't have any money

Speaker: 00:28:37

coming in and now you start over.

Speaker: 00:28:39

And so you're always starting that sales cycle over, right?

Speaker: 00:28:42

Like over and over and over again.

Speaker: 00:28:44

And to me, to me personally, that's really scary and painful.

Speaker: 00:28:48

Like I would rather build, build, build, build and build out.

Speaker: 00:28:50

And cuz the bigger you get, anybody can fail, right?

Speaker: 00:28:53

There's nobody who's too big to fail.

Speaker: 00:28:55

But the bigger you get, the harder it is to fail.

Speaker: 00:28:57

Like the more mistakes you have to make and the harder it becomes.

Speaker: 00:29:00

So for me, That wasn't an option, but I get why that's an option for other people.

Speaker: 00:29:05

For me, I, I wanted to build and I had to learn how to trust other people.

Speaker: 00:29:09

I had to learn that it, I don't have all the answers.

Speaker: 00:29:12

I had to realize that I, it's a whole nother skill that I'm trying

Speaker: 00:29:16

to build and treat it that way.

Speaker: 00:29:18

I had to there, I mean, there were so many things that I had to do, so for me it

Speaker: 00:29:22

was, I didn't want to go down the road of.

Speaker: 00:29:25

Getting a client, losing a client, getting a client, losing a client.

Speaker: 00:29:28

Mm-hmm.

Speaker: 00:29:28

and deal with that yoyo and that emotional stress.

Speaker: 00:29:31

I was more.

Speaker: 00:29:32

I was more excited about dealing with emotional stress of how to build a

Speaker: 00:29:36

team, how to bring people together, how to, how to, how to do that,

Speaker: 00:29:40

that, that was more appealing to me.

Speaker: 00:29:42

I, I would love to be able to have the flexibility, but I think I hate and

Speaker: 00:29:46

feel the more pain of when a client leaves, I have this cycle that I've

Speaker: 00:29:50

gotta go through to get another client.

Speaker: 00:29:51

So I'd rather build a theme.

Speaker: 00:29:52

And I don't know if you're listening to this, where you're

Speaker: 00:29:54

at, but it sounds like you need to weigh the pros and cons of that.

Speaker: 00:29:57

Yeah.

Speaker: 00:29:57

Um, it's a personal question, right?

Speaker: 00:29:59

Like there is no, Yeah, it's not a right or a wrong question.

Speaker: 00:30:02

like, and I, and I'm, and I'll tell you this, I've realized one of my

Speaker: 00:30:05

weakest skill sets is managing people.

Speaker: 00:30:08

Like I've realized that going through and going, cuz I get really, like, I

Speaker: 00:30:12

get excited and I also get really down to like, I'm like level 10 energy.

Speaker: 00:30:17

And then I'm like, oh no.

Speaker: 00:30:18

Like I focus hyper focus on things and like stress out about 'em.

Speaker: 00:30:22

And so, and I've gotten better, like I'm not as bad as I used.

Speaker: 00:30:25

But that isn't good for managing people, right?

Speaker: 00:30:27

Like people want steady and consistent.

Speaker: 00:30:29

And so I've learned, okay, I gotta have small teams.

Speaker: 00:30:32

I have, there's certain people who match my energy that I work really well.

Speaker: 00:30:37

And so there's just things that you have to go through and learn like that.

Speaker: 00:30:39

And it takes time.

Speaker: 00:30:40

It's not gonna happen overnight.

Speaker: 00:30:41

So I mean, you have, you have two podcasts now.

Speaker: 00:30:43

What is, I mean, the thing maybe you expected least to learn from having two

Speaker: 00:30:48

podcasts, and I don't think you ever expected that, but I'm curious what you've

Speaker: 00:30:51

learned from running two shows so far.

Speaker: 00:30:53

So I actually have four podcasts and, um, excited to know that I know.

Speaker: 00:30:57

And then I go, I try to go on somebody else's podcast like

Speaker: 00:31:00

this at least once a week.

Speaker: 00:31:01

So I'm shooting like five podcasts a week right now.

Speaker: 00:31:04

I'm, I, my team jokes with me and they're like, Okay, what are we doing right?

Speaker: 00:31:08

And I, it's just a way for me to create huge amounts of content.

Speaker: 00:31:12

Now, two of them, So the, my first podcast was Dental Marketing Theory.

Speaker: 00:31:16

My second one was, um, Agency Growth Engine.

Speaker: 00:31:20

And then I'm also on eight Figure Agency, which I'm shooting

Speaker: 00:31:23

multiple episodes of that today.

Speaker: 00:31:25

And then I'm doing, I'm starting a new one that launches next

Speaker: 00:31:28

month called Dental Rift.

Speaker: 00:31:29

I have tons and tons of ideas.

Speaker: 00:31:31

I have a hard time framing those.

Speaker: 00:31:33

In a non like spaso way, right?

Speaker: 00:31:36

Like, again, I think you kind of can appreciate that Zach.

Speaker: 00:31:39

Like, yeah, I got all these ideas and it's like, and, and it's sometimes

Speaker: 00:31:44

hard for people to consume, right?

Speaker: 00:31:45

Okay, yeah.

Speaker: 00:31:46

So how do I, how do I reign that in?

Speaker: 00:31:49

So there's a couple ways that I've learned how to reign that in.

Speaker: 00:31:51

So, number one, dental marketing theory.

Speaker: 00:31:53

All I do is bring on.

Speaker: 00:31:55

And I just make it about them.

Speaker: 00:31:56

What's something cool that you're doing?

Speaker: 00:31:58

Tell me about that.

Speaker: 00:31:59

And I've gotten better.

Speaker: 00:32:00

And it's a skill, just like anything else, I've gotten better and better

Speaker: 00:32:02

and better at asking the right questions at the right time, cutting

Speaker: 00:32:05

'em off and going, Okay, that's good we got that, but why'd you do that?

Speaker: 00:32:09

And learning how to press people in the right ways.

Speaker: 00:32:11

Like why did you do that?

Speaker: 00:32:12

Why didn't you do that?

Speaker: 00:32:13

And our viewership keeps growing, growing, growing.

Speaker: 00:32:15

We just had our biggest month, um, of downloads in August.

Speaker: 00:32:18

So like that keeps growing.

Speaker: 00:32:20

So I'm really happy with that.

Speaker: 00:32:21

So that's easy cuz then all I have to do is ask people to show.

Speaker: 00:32:24

and then I have somebody do a little bit of research on it and I get a

Speaker: 00:32:27

little sheet and I'm ready to go.

Speaker: 00:32:30

Okay, So then my next one I did was, uh, agency growth engine.

Speaker: 00:32:34

That one's the same thing, but I meet with marketing agencies,

Speaker: 00:32:37

so then I'm actually learning.

Speaker: 00:32:38

So I go on there and just when somebody says I do this and I don't

Speaker: 00:32:42

know about that, I just learn.

Speaker: 00:32:44

I'm just like, Okay, well how's that work?

Speaker: 00:32:47

Like, how do you make money and how do you do this?

Speaker: 00:32:48

And how do you do?

Speaker: 00:32:49

And I, I just sit there and learn.

Speaker: 00:32:52

So I just look at it as this is my way.

Speaker: 00:32:53

I get an hour of learning every single week, and that's starting to grow.

Speaker: 00:32:58

Eight figure agency's totally different.

Speaker: 00:33:00

So that one's actually more Derek's podcast, right?

Speaker: 00:33:03

Cause he came to me and he said, I wanna meet, I want

Speaker: 00:33:05

you to help me grow my agency.

Speaker: 00:33:07

He's a, he was 18 at the time, and I was like, Okay, yeah, I'll help you.

Speaker: 00:33:11

We got the mastermind, we got the group.

Speaker: 00:33:12

He's like, I would like to like spend more time with you though.

Speaker: 00:33:14

And I'm like, Man, honestly, I'm busy.

Speaker: 00:33:16

He was like, What if we do it on a podcast?

Speaker: 00:33:19

And you don't have to do anything.

Speaker: 00:33:20

You just show up and I ask you questions cuz I'm just starting out.

Speaker: 00:33:24

And I was like, That's actually a really good idea.

Speaker: 00:33:26

I said, Let's do a pilot and let's see how it goes.

Speaker: 00:33:28

And so that's been growing and growing and growing and he edits it.

Speaker: 00:33:31

He does all the work on it.

Speaker: 00:33:33

I literally show up.

Speaker: 00:33:34

He says, Hey, these are the ideas that we have.

Speaker: 00:33:36

So that one's really easy, but that's more of, to me, that's more of a

Speaker: 00:33:40

storyline that you follow, right?

Speaker: 00:33:41

So if you listen through from the beginning, you'll see.

Speaker: 00:33:44

Our struggles and the things I'm dealing with and things he's dealing with.

Speaker: 00:33:48

And you can really relate to the storyline right as we travel through it.

Speaker: 00:33:52

And then the other one that I'm doing is Dental rifs.

Speaker: 00:33:55

This is where, um, me and another person in the dental industry is

Speaker: 00:33:58

just like a total dental nerd.

Speaker: 00:34:01

He, we talk all the time, so we get on the phone and we'll just talk for an

Speaker: 00:34:05

hour or two about like, just everything.

Speaker: 00:34:08

And I'm like, Well, why'd you, why do you think that that's a dumb idea?

Speaker: 00:34:10

He's like, No, listen, think about it.

Speaker: 00:34:13

And I'm like, Ah, that's a good point, man.

Speaker: 00:34:15

And it's no energy.

Speaker: 00:34:16

Like it doesn't take energy to have these conversations.

Speaker: 00:34:19

So I was like, Why don't we do a podcast where it's a dental, a dental rift, a

Speaker: 00:34:23

dental marketing show about nothing.

Speaker: 00:34:25

Like we just, I literally have three or four things and I'm just

Speaker: 00:34:28

like, What do you think about this?

Speaker: 00:34:29

And we just go back and forth, back and forth, back and forth.

Speaker: 00:34:32

So we're trying to get into that flow that's really easy.

Speaker: 00:34:35

Again, I'm all about like no friction.

Speaker: 00:34:37

If I had to do like a four hour prep for a show and like notes

Speaker: 00:34:41

and scripting, I wouldn't do it.

Speaker: 00:34:43

I don't do scripting or any of that kind of stuff for any of my stuff.

Speaker: 00:34:47

So, um, now maybe I would be better if I did, but, I would rather not do

Speaker: 00:34:52

it than if I had to do all that stuff.

Speaker: 00:34:54

So that's, yeah, that's what I've learned about those is just like

Speaker: 00:34:57

figuring out creative ways to create content in a way that doesn't cost

Speaker: 00:35:00

you a lot of time, and that you can leverage different people's skills

Speaker: 00:35:04

or where they're at in their journey.

Speaker: 00:35:06

And everybody has value.

Speaker: 00:35:07

Like you can figure out how to get value out of almost anybody.

Speaker: 00:35:10

Um, I wanna do a show, actually I posted a thing on LinkedIn and Facebook.

Speaker: 00:35:15

I wanted do a show where I bring on dental offices, dental groups.

Speaker: 00:35:20

And review their marketing for free.

Speaker: 00:35:22

Yeah.

Speaker: 00:35:22

And tell them like, Hey, this is what you're doing.

Speaker: 00:35:24

But dental people don't like being put on the spot like that.

Speaker: 00:35:27

It's not like TikTok where, Let me review your TikTok page.

Speaker: 00:35:29

And people are like, Well eat it up.

Speaker: 00:35:31

Yeah.

Speaker: 00:35:31

People don't wanna be thrown under the bus like super hard and they don't wanna

Speaker: 00:35:34

embarrass their mark current marketing company or the current marketing people.

Speaker: 00:35:37

So I'm trying to figure out a way to do it, uh, like without

Speaker: 00:35:40

revealing who I'm actually talking.

Speaker: 00:35:43

So I'm like working through that.

Speaker: 00:35:44

I think that might be valuable to people in the dental industry.

Speaker: 00:35:47

Yeah, no, I, I definitely think I've actually started, I don't know if it'll

Speaker: 00:35:50

be a permanent thing, but I'm gonna do a series where I take someone who does a

Speaker: 00:35:53

video podcast and like coach them for a month and just like one hour each week and

Speaker: 00:35:58

break down, Hey, here's what you can do.

Speaker: 00:35:59

Like, cuz it's helpful, like if someone's.

Speaker: 00:36:02

Anywhere close to them.

Speaker: 00:36:03

It's like, Oh, I, I'm not doing that.

Speaker: 00:36:04

I'm not doing like, and I think of things that I maybe have

Speaker: 00:36:07

just, it's a habit at this point.

Speaker: 00:36:09

So that's a great idea.

Speaker: 00:36:10

I've actually thought about, like, I think that's amazing and I've actually

Speaker: 00:36:12

thought about like, how do you do that in like a 10 minute format so that way

Speaker: 00:36:16

everybody knows these podcasts or just 10 minute things about how to make

Speaker: 00:36:20

your podcasts better and just coaching like boom, boom, boom, boom, boom.

Speaker: 00:36:24

Like I think, I think there's a play there somewhere, like where you're

Speaker: 00:36:28

doing one-on-one coaching, but really.

Speaker: 00:36:30

And choppy, like just really straight to the point of like, you're doing

Speaker: 00:36:34

a podcast, this is what you stink at, this is what you're good at.

Speaker: 00:36:37

Boom, boom, boom, boom.

Speaker: 00:36:37

Now fix these things and let's talk next week.

Speaker: 00:36:39

And then, yeah, watch the growth from that when they implement.

Speaker: 00:36:43

Like that would be so valuable to podcasters.

Speaker: 00:36:46

You know what I mean?

Speaker: 00:36:47

I didn't know you had the other two.

Speaker: 00:36:48

How long are your podcast episode?

Speaker: 00:36:49

I know yours are like 45 minutes ish.

Speaker: 00:36:51

Yeah, I always book 'em for an hour, but sometimes in 20 minutes.

Speaker: 00:36:54

Sometimes they're, they're 40 minutes, 50 minutes.

Speaker: 00:36:56

Okay.

Speaker: 00:36:57

I'm just curious cuz you said 10 minutes, I, I've been kind of thinking about

Speaker: 00:36:59

doing like mini clips like that, but.

Speaker: 00:37:01

I, I, most of mine end up being an hour, but I, I like to

Speaker: 00:37:05

listen to 1, 2, 3 hour podcast.

Speaker: 00:37:07

That's me though.

Speaker: 00:37:08

If I'm hyper fixated, I don't think more people, more people are

Speaker: 00:37:11

probably the 10, 15 minute off this.

Speaker: 00:37:13

I never get through 'em all.

Speaker: 00:37:14

I wanna get through 'em all, but I never get through 'em all ever like, but okay.

Speaker: 00:37:17

Again, I think where the value would come is.

Speaker: 00:37:20

You're offering solutions without all the fat, right?

Speaker: 00:37:23

Yeah.

Speaker: 00:37:23

So there's, there's a lot of fat in this episode here,

Speaker: 00:37:25

depending on what people want.

Speaker: 00:37:27

Now, if you just wanna listen to a podcast, what we've been talking

Speaker: 00:37:29

about is great, but if you're like, I just want value for this thing,

Speaker: 00:37:33

then you have to wade through a lot of stuff to get to the value for

Speaker: 00:37:37

the thing that you're looking for.

Speaker: 00:37:39

So that's where I think like those 10 minute, like shows like an actual show

Speaker: 00:37:44

and you figure out, I'm just gonna shoot this in 10 minutes and I'm gonna

Speaker: 00:37:47

provide value in that 10 minutes.

Speaker: 00:37:48

Like it would force you.

Speaker: 00:37:50

to do something different.

Speaker: 00:37:51

I, I really like that.

Speaker: 00:37:52

The other thing that I've been doing that's been really helpful is I'll

Speaker: 00:37:55

go back and listen to my shows.

Speaker: 00:37:57

Mm-hmm.

Speaker: 00:37:58

, and I know in like the first five minutes I wouldn't listen to this.

Speaker: 00:38:01

Yeah.

Speaker: 00:38:02

And then I'm like, Why?

Speaker: 00:38:03

And I force myself to then go in and go, This is why this was too boring.

Speaker: 00:38:07

This was too slow.

Speaker: 00:38:08

I didn't cut to the chase.

Speaker: 00:38:10

And so that's been really, really helpful to me.

Speaker: 00:38:14

Cool.

Speaker: 00:38:14

Just turn it on in the background cuz that's how I listen to my podcast.

Speaker: 00:38:16

I just listen as I'm working out or I'm taking a shower,

Speaker: 00:38:19

I'm going to the gym, whatever.

Speaker: 00:38:21

Right?

Speaker: 00:38:21

Um, and so I'll just turn on my podcast and it's me and I'm just like, so

Speaker: 00:38:26

I'm shortening the beginnings now I'm, I'm coming in, putting more

Speaker: 00:38:30

value at the front, um, putting more action packed stuff at the

Speaker: 00:38:34

front, getting right into the point.

Speaker: 00:38:36

No, like, Hey, how's it going?

Speaker: 00:38:37

Don't we go over your resume?

Speaker: 00:38:39

And Gary Gary's the CEO of da.

Speaker: 00:38:42

Yeah, none of that, like cutting all that out.

Speaker: 00:38:44

Like I'm learning that that's how I would listen to it.

Speaker: 00:38:46

And so far that's been helping.

Speaker: 00:38:48

Like every time I make those changes, it helps people listen

Speaker: 00:38:52

longer and gets more views.

Speaker: 00:38:53

I like the, I think that's, it's the, I mean craft or journey of being a creator

Speaker: 00:38:58

that you're going, you're not just creating content to put it out there.

Speaker: 00:39:00

You, you actually want it to be really good content.

Speaker: 00:39:02

And part of that unfortunately, is listening and reviewing and.

Speaker: 00:39:06

And self reflecting, which you do really, really well in business and

Speaker: 00:39:09

you've translated that into content creation, which I think is awesome.

Speaker: 00:39:12

Real quick, is there, is there anything that maybe I should have

Speaker: 00:39:15

asked you that you'd wanted to share?

Speaker: 00:39:16

The hardest thing is figuring out what you're passionate about.

Speaker: 00:39:19

If you figure out what you're passionate about, work gets really easy.

Speaker: 00:39:22

Work gets fun.

Speaker: 00:39:23

That doesn't mean that it won't get hard.

Speaker: 00:39:24

Figure out what you love and then go and do that and try to provide value.

Speaker: 00:39:29

And most people are not fortunate enough to ever figure that out.

Speaker: 00:39:32

But if you are that person, like you're a very, very fortunate person.

Speaker: 00:39:36

And, you know, money, if you're trying to measure life by money, um, you're,

Speaker: 00:39:43

you're gonna be disappointed because the success that money brings is not, money

Speaker: 00:39:48

is just a tool and it's just a, a product that gets produced based off of value,

Speaker: 00:39:54

but it doesn't always mean something's good or something's bad, right?

Speaker: 00:39:57

And so, um, if you're chasing money, I've seen so many people like, I

Speaker: 00:40:01

just want to get to this benchmark and with money and you should

Speaker: 00:40:04

have goals and all those kind of.

Speaker: 00:40:05

But when it ends up happening, one or two things happen.

Speaker: 00:40:07

Either one, they chase it and they never get it, and they're

Speaker: 00:40:09

very, it, it is very discouraging.

Speaker: 00:40:12

Or number two, they they do, they do get it and they realize, Oh,

Speaker: 00:40:16

it's not what I thought it was.

Speaker: 00:40:18

And everybody tell them that, right?

Speaker: 00:40:20

But it's just like they didn't, People don't figure that out.

Speaker: 00:40:22

If you can just figure out like what you actually value and what you're

Speaker: 00:40:27

good at, what your gifts are, and apply that, you'll, you'll usually be success.

Speaker: 00:40:32

And, but again, you have to define what success means to you.

Speaker: 00:40:35

Um, and everybody's different, but I don't talk about dental marketing a lot

Speaker: 00:40:37

cuz it's super boring . So, um, if you're looking for just dental marketing stuff,

Speaker: 00:40:42

you're probably not gonna get that from me because again, people try to do that

Speaker: 00:40:45

and it's like the boringest thing ever.

Speaker: 00:40:47

Um, so I talk mo mainly about marketing and really more so even more than,

Speaker: 00:40:53

than marketing tactics or strategy more about business and how to.

Speaker: 00:40:58

Enjoy what you do.

Speaker: 00:41:00

Um, that's mainly what I do.

Speaker: 00:41:01

I don't make any money off of that though, which is interesting.

Speaker: 00:41:04

Like I don't have a service to sell for that.

Speaker: 00:41:06

I just think it brings the most value to people.

Speaker: 00:41:08

And then, yeah, like, hey, if you happen to be a dentist, Or you

Speaker: 00:41:11

happen to be an agency that wants to come to the Mastermind, great.

Speaker: 00:41:15

Then there's value there.

Speaker: 00:41:16

And the cool thing about agency growth Engine on the

Speaker: 00:41:19

mastermind side, it's all free.

Speaker: 00:41:21

So we don't charge for the Mastermind, we don't charge for the Discord community.

Speaker: 00:41:25

I don't charge for anything there.

Speaker: 00:41:27

Um, I just want to bring value to people.

Speaker: 00:41:29

I've been very, very blessed to be successful in my business.

Speaker: 00:41:33

And I set out at the beginning, end of last year and said, I just wanna help

Speaker: 00:41:37

as many agencies as possible cuz it is.

Speaker: 00:41:40

Building an agency's super hard and super stressful.

Speaker: 00:41:43

It's one of the most taxing things that you could probably ever do, and it's

Speaker: 00:41:47

really hard to piece everything together.

Speaker: 00:41:49

It's not easy, and I didn't have any help doing it.

Speaker: 00:41:52

Like I didn't have, I couldn't go onto YouTube.

Speaker: 00:41:55

There wasn't stuff there yet.

Speaker: 00:41:56

There wasn't all the, you know, the, the clips and motivational clips about

Speaker: 00:42:00

how to do it, you know what I mean?

Speaker: 00:42:01

All that kind of stuff.

Speaker: 00:42:02

So I just kind of grinded and, and yeah, it stuck for a long.

Speaker: 00:42:06

And I wanted to quit and I wanted to give up, and I didn't

Speaker: 00:42:09

feel like it would ever end.

Speaker: 00:42:10

And I thought I was trapped.

Speaker: 00:42:11

I thought about just giving up and just going and getting a

Speaker: 00:42:13

regular job, and, and I didn't.

Speaker: 00:42:15

And I'm thankful for that, and I want to help people through

Speaker: 00:42:17

that part as much as possible.

Speaker: 00:42:19

And I think I'm decent at helping motivate people through that.

Speaker: 00:42:23

Like I, that I think, um, for whatever reason.

Speaker: 00:42:26

That's what God has given me the ability to do.

Speaker: 00:42:28

So that's what agency growth engine's about.

Speaker: 00:42:31

And if you're a dentist and you want marketing, then you can call

Speaker: 00:42:33

me and I can make money off of that.

Speaker: 00:42:35

So he brought up a couple of good points where you need to make sure that you

Speaker: 00:42:38

understand what it is that you want to do.

Speaker: 00:42:39

So if you wanna learn how to build a business around something that you love,

Speaker: 00:42:42

I had Evan Carmichael on and he turned our interview into a personal coaching

Speaker: 00:42:46

session and he taught me how to easily make mid six figures with a consulting

Speaker: 00:42:50

business around something that I love.

Speaker: 00:42:51

So you're gonna wanna watch this video right here, click it